Honda Scooters: Smarter

The 2008 Honda Metropolitan.
100+ MPG

Advertising School: Miami Ad School, Miami, USA
Art Director / Copywriter: Branden Kramer

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20 comments

AdvMan's picture
AdvMan
299 pencils

That's a very bad marketing solutions
Very bad.

İyi Reklam, Kötü Reklam
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Guest's picture
Guest

Dumb, dumber.

SeanMartin's picture
SeanMartin

Simple and effectively to the point, just as good advertising should be.

--------------------------

No, I am not a media buyer.

Pedestrian's picture
Pedestrian
490 pencils

Not too sure about the idea of giving your competitor as big, if not bigger space in the ad as the product you're advertising for.

izmild's picture
izmild
770 pencils

No, it's not smarter just different vehicle

Guest's picture
Guest

it's not Creative..

canz's picture
canz
14 pencils

This is lazy. Competitive/comparitive advertising has to be really clever to work. Sorry guys. If it wasn't for the Honda logo at the bottom it would be an ad for Smart Car. Art direction needs a lot of help. You also need body copy to qualify why it's smarter.

LeeHarvey's picture
LeeHarvey
3045 pencils

Nice ad Branden. Not sure about the sratched background though.

regarules's picture
regarules
16 pencils

this is a first thought. nothing more.

Guest's picture
Guest

The Smart is almost as tiny as the Honda. Good ad for the car.

Guest's picture
Guest

Done 1:1 for BMW C1.

rodro's picture
rodro
47 pencils

not so smarter when is raining....

WeirdDog's picture
WeirdDog
209 pencils

Is there anybody who thinks that he is smarter?
Come on people. Grow up.
This is just a student work. The idea is ok.
Not an award winning but is good.

Don't forget, we all were a student before being professionals.
So... don't treat others in the way you don't want been treating.

Let's help young creatives to work up their skills.

Ps: Sorry for my English, is not my first language.

Hey... Branden keep trying.

®'s picture
®
131 pencils

I've seen a number of ads leveraging on minis... ok I'm buying a mini..

Guest's picture
Guest

i love it. very clever.

Guest's picture
Guest

Thank you smart. Because of you honda as something to say about their product

luckyzebra's picture
luckyzebra
93 pencils

I reeeeally don't like this!

Grace Tiong's picture
Grace Tiong
2 pencils

he's the Smartest!! ;) love it!

Guest's picture
Guest

ah ma~~~
u're here too~!!
LOLZ

ahmed ragheb's picture
ahmed ragheb
297 pencils

FUNNNY !~!

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