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Mice

Agency: 
Published/Aired: 
March 2009
Description: 

One simple miss can make one big mess.

Advertising Agency: Fischer Portugal, Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Marco Martins
Copywriter: Rafael Pitanguy
Illustrators: Marco Martins

Comments (15)

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Highest Rated

Guest's picture
Guest

good idea, good message but will not be effective to the target audience so its a bad ad nonetheless.

Guest's picture
Guest

If it wasn't for the Honda logo, you'd think this is just an ad for kids. Adults would probably ignore it, when flipping through a magazine.
I don't think this is suitable for Honda at all.

That said, I love the concept, and the illustration.
The illustration is so brilliant it scares the shit ouf of me. I can never become this good!

no_user's picture
no_user
Activity Score 125

Amazing art and idea.

Very good campaign. Congrats.

Guest's picture
Guest

great art direction!!!!!! LOL

Guest's picture
Guest

Very Nice, bye bye mouse...

Guest's picture
Guest

I Like this stuff.

Guest's picture
Guest

Great! Impressive art.

Zaidi's picture
Zaidi
Activity Score 80

mast illustrations maza aa gaya good job nice thought

premc's picture
premc
Activity Score 917

great !

8/10

radical

john ler's picture
john ler
Activity Score 667

Stop putting your finger in the nose !
;)

btw, i love these illustrations but have to agree with the comment above : does it really fit to honda's target ?

Guest's picture
Guest

I have a Honda and loved this ads. So, why not? :)

Duckman's picture
Duckman
Activity Score 520

Nice mice :)

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Guest's picture
Guest

I know this was translated, but "one wrong turn" makes so much more sense to english speakers than "one simple miss" which is awkward and unclear.
Cute enough campaign but provides no differentiation---why is honda's nav system superior or different etc

Bob08's picture
Bob08
Activity Score 749

What kind of house could have that kind of tunnel starting in a middle of a room.

Guest's picture
Guest

hello, i'm bob08, i never done a good ad in my hole life, so i came here to raise irrelevant questions. thank you. :)

Guest's picture
Guest

good idea, good message but will not be effective to the target audience so its a bad ad nonetheless.

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