9 comments

andrej dwin's picture
andrej dwin
937 pencils

shouldn't the copy be "the mechanics should star think of a second career" or something along these lines? it sounds to my non-native ears like a terrible translation...

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Matheus's picture
Matheus

I don't see as bad translation, I see as a bad execution of a good idea.
I only understood seeing the campain.
In my opinion is an ad for advertisers to see. It doesn't work for the customers with this execution.

dima7k's picture
dima7k
29 pencils

wait, what?

Blahg's picture
Blahg
616 pencils

The copy translation is off, andrej is right should be second choice or second career. The ad only makes sense if you know the ads title. So... bad art direction.

avisador's picture
avisador

ché, dejame decirte una cosa, esta campaña es una soberana mierda, sorry pero no se que les tá pasando, a laburar muchachos, he visto hoy varias cosas de euro buenos aires y no hay nada bueno, nada, nada

avisador's picture
avisador

ché, dejame decirte una cosa, esta campaña es una soberana mierda, sorry pero no se que les está pasando, a laburar muchachos, he visto hoy varias cosas de euro buenos aires y no hay nada bueno, nada, nada

Guest's picture
Guest

honda mechanics are rapists. i knew it!

Guest's picture
Guest

lolll...

Mannock's picture
Mannock
2 pencils

In itself, it is a fine picture. Sexy to a high degree. But as an ad, it makes little sense. And the byline is awkwardly written. She does not look like the kind of woman who would be manhandled by this mechanic. The other ads in the series are obscure and seem to be leading up to this picture, which seems to be little more than an opportunity to photograph a naked girl. And a naked girl who looks freshly defiled. To whom are they selling their product? And WHERE IS the product?

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