The mechanics should be thinking on a second choice.
Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Mariano Duhalde, Maximiliano Sanchez
Head of Art: Maximiliano Sanchez
Art Directors: Pablo Carrera, Diego Fernandez Brun
Copywriters: Alexis Alvarez, Hernan Kritzer
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9 Comments
shouldn't the copy be "the mechanics should star think of a second career" or something along these lines? it sounds to my non-native ears like a terrible translation...
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I don't see as bad translation, I see as a bad execution of a good idea.
I only understood seeing the campain.
In my opinion is an ad for advertisers to see. It doesn't work for the customers with this execution.
wait, what?
-dk
The copy translation is off, andrej is right should be second choice or second career. The ad only makes sense if you know the ads title. So... bad art direction.
ché, dejame decirte una cosa, esta campaña es una soberana mierda, sorry pero no se que les tá pasando, a laburar muchachos, he visto hoy varias cosas de euro buenos aires y no hay nada bueno, nada, nada
ché, dejame decirte una cosa, esta campaña es una soberana mierda, sorry pero no se que les está pasando, a laburar muchachos, he visto hoy varias cosas de euro buenos aires y no hay nada bueno, nada, nada
honda mechanics are rapists. i knew it!
lolll...
In itself, it is a fine picture. Sexy to a high degree. But as an ad, it makes little sense. And the byline is awkwardly written. She does not look like the kind of woman who would be manhandled by this mechanic. The other ads in the series are obscure and seem to be leading up to this picture, which seems to be little more than an opportunity to photograph a naked girl. And a naked girl who looks freshly defiled. To whom are they selling their product? And WHERE IS the product?