Advertisement

Lighting system

Agency: 
Published/Aired: 
June 2007
Description: 

AFS, Adaptive front lighting system.

Advertising Agency: VILLARROSAS, Barcelona, Spain
Creative Director: Oriol Villar/Fernando Codina
Copywriter: Miguel Angel Elizalde
Illustrator: Brosmind
Producer: Melanie Andrada
Account Supervisor: Albert Lopez
Advertiser's Supervisor: Roger Solergibert/Natalia Sagales

Comments (9)

Log in or register to post comments

Highest Rated

ivancapo's picture
ivancapo
Activity Score 88

Excellent campaign!

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Whats the deal here? Just do something wacky and put Honda - The Power of dreams on it?

Looks ace, but wtf?!?!?!?

Oh, I wish I had such a client. Honda are such fun.

futura's picture
futura
Activity Score 148

i think there is more about it. as much as i understood the whole campaign, it's about showing the intelligent cmbs (etc) in a way, that everybody could follow the technologie behind it. nice, like it :)

miko1aj's picture
miko1aj
Activity Score 3086

Dream about front lightning system. Whole campaign is clever. Shows dangerous situations in unreal way, so it's not drastic and more acceptable. Nice campaign.

TopJeff's picture
TopJeff
Activity Score 479

It's attention-getting, and certainly a creative style, and if I already know what an adaptive front lighting system is, I can see how they illustrated the concept. If, however, I have no idea what AFLS is, I don't think I'd be able to understand it from this ad or gather enough about it to see a benefit in a Honda vehicle.

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

Spanky's picture
Spanky
Activity Score 4899

please do not take LSD and drive. but if you do drop acid and drive, drive honda.

fersvax's picture
fersvax
Activity Score 1239

Beautiful!!

FER.

addyhoch10's picture
addyhoch10
Activity Score 2592

a Lindworm on the Street in Dim light...

PP's picture
PP
Activity Score 66

what?

ivancapo's picture
ivancapo
Activity Score 88

Excellent campaign!

Advertisement