AFS, Adaptive front lighting system.
Advertising Agency: VILLARROSAS, Barcelona, Spain
Creative Director: Oriol Villar/Fernando Codina
Copywriter: Miguel Angel Elizalde
Illustrator: Brosmind
Producer: Melanie Andrada
Account Supervisor: Albert Lopez
Advertiser's Supervisor: Roger Solergibert/Natalia Sagales
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9 Comments
Whats the deal here? Just do something wacky and put Honda - The Power of dreams on it?
Looks ace, but wtf?!?!?!?
Oh, I wish I had such a client. Honda are such fun.
www.aaasmith.blogspot.com
i think there is more about it. as much as i understood the whole campaign, it's about showing the intelligent cmbs (etc) in a way, that everybody could follow the technologie behind it. nice, like it :)
Dream about front lightning system. Whole campaign is clever. Shows dangerous situations in unreal way, so it's not drastic and more acceptable. Nice campaign.
http://www.mixcloud.com/miko1aj/
It's attention-getting, and certainly a creative style, and if I already know what an adaptive front lighting system is, I can see how they illustrated the concept. If, however, I have no idea what AFLS is, I don't think I'd be able to understand it from this ad or gather enough about it to see a benefit in a Honda vehicle.
Jeff
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TopCreatives, the premier online community for creative pros.
please do not take LSD and drive. but if you do drop acid and drive, drive honda.
Beautiful!!
FER.
a Lindworm on the Street in Dim light...
what?
Excellent campaign!