Honda: Lighting system

AFS, Adaptive front lighting system.

Advertising Agency: VILLARROSAS, Barcelona, Spain
Creative Director: Oriol Villar/Fernando Codina
Copywriter: Miguel Angel Elizalde
Illustrator: Brosmind
Producer: Melanie Andrada
Account Supervisor: Albert Lopez
Advertiser's Supervisor: Roger Solergibert/Natalia Sagales

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9 comments

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Whats the deal here? Just do something wacky and put Honda - The Power of dreams on it?

Looks ace, but wtf?!?!?!?

Oh, I wish I had such a client. Honda are such fun.

futura's picture
futura
148 pencils

i think there is more about it. as much as i understood the whole campaign, it's about showing the intelligent cmbs (etc) in a way, that everybody could follow the technologie behind it. nice, like it :)

miko1aj's picture
miko1aj
3098 pencils

Dream about front lightning system. Whole campaign is clever. Shows dangerous situations in unreal way, so it's not drastic and more acceptable. Nice campaign.

TopJeff's picture
TopJeff
479 pencils

It's attention-getting, and certainly a creative style, and if I already know what an adaptive front lighting system is, I can see how they illustrated the concept. If, however, I have no idea what AFLS is, I don't think I'd be able to understand it from this ad or gather enough about it to see a benefit in a Honda vehicle.

Jeff

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Spanky's picture
Spanky
4898 pencils

please do not take LSD and drive. but if you do drop acid and drive, drive honda.

fersvax's picture
fersvax
1237 pencils

Beautiful!!

FER.

addyhoch10's picture
addyhoch10
2592 pencils

a Lindworm on the Street in Dim light...

PP's picture
PP
66 pencils

what?

ivancapo's picture
ivancapo
88 pencils

Excellent campaign!

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