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Judy

Agency: 
Published/Aired: 
March 2011
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Also From This Campaign (2 items)

Description: 

Art Director:Hagar Nahum Brockmann

Judy, 58 years old.
Hasen't seen her grandchildren in weeks because of high fuel prices.
Don’t let high fuel prices tear your family apart.
Honda Jazz, The Most Fuel-Efficient supermini car.

Advertising Agency: Mccann Erickson, TeL Aviv, Israel
Creative Director: Itay Galon
Copywriter: Ami Alush
Designer: Eli Azarzar, Zvi Keren
Photographer: Ian Pedoroff

Comments (4)

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Highest Rated

Boxey's picture
Boxey
8881 Activity Scores

The copy is strategy that might have been executed against. But it wasn't.

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