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Judy

Agency: 
Published/Aired: 
March 2011
6219
Description: 

Art Director:Hagar Nahum Brockmann

Print advertisment created by McCann, Israel for Honda, within the category: Automotive.

Judy, 58 years old.
Hasen't seen her grandchildren in weeks because of high fuel prices.
Don’t let high fuel prices tear your family apart.
Honda Jazz, The Most Fuel-Efficient supermini car.

Advertising Agency: Mccann Erickson, TeL Aviv, Israel
Creative Director: Itay Galon
Copywriter: Ami Alush
Designer: Eli Azarzar, Zvi Keren
Photographer: Ian Pedoroff

Comments (4)

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tamer samy's picture
tamer samy
Activity Score 681

You can cross Tel Aviv using only one litter, no need for this Honda!

morse's picture
morse
Activity Score 17867

Depressing campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jadcom's picture
jadcom
Activity Score 15

Nice expression of the lady.........

Boxey's picture
Boxey
Activity Score 8881

The copy is strategy that might have been executed against. But it wasn't.

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