Honda: Judy

Judy, 58 years old.
Hasen't seen her grandchildren in weeks because of high fuel prices.
Don’t let high fuel prices tear your family apart.
Honda Jazz, The Most Fuel-Efficient supermini car.

Art Director:Hagar Nahum Brockmann

Advertising Agency: Mccann Erickson, TeL Aviv, Israel
Creative Director: Itay Galon
Copywriter: Ami Alush
Designer: Eli Azarzar, Zvi Keren
Photographer: Ian Pedoroff

March 2011


tamer samy's picture
tamer samy
681 pencils

You can cross Tel Aviv using only one litter, no need for this Honda!

morse's picture
17183 pencils

Depressing campaign.

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jadcom's picture
15 pencils

Nice expression of the lady.........

Boxey's picture
8881 pencils

The copy is strategy that might have been executed against. But it wasn't.

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