Honda Jazz: Priest

Your ears can help you park.
Honda Jazz with front and rear parking sensors.
Honda. The power of dreams.

Advertising Agency: Fischer Portugal, Lisbon
Creative Director: Diogo Mello
Art Director: Marco Martins
Copywriter: Rafael Pitanguy
Photographer: Krypton Photo, Fred Van Zeller
Published: March 2009

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24 comments

pork_eater's picture
pork_eater
662 pencils

pretty lame for a baseline such as "The power of dreams"
Just an opinion.

Guest's picture
Guest

Love it. So good and funny.

Guest's picture
Guest

Hahahahahaha. This is very good!

Congrats!

Wordnerd's picture
Wordnerd
6662 pencils

Man i was puzzled for some minutes thinking: "My east? monks? eastern monks?" then i saw it's misspelled. Now it's clear, but disappointing. i mean: what the..?

no_user's picture
no_user
125 pencils

In the JPEG file is written "Your ears can help you park".

It makes sense to me. I liked it a lot.

Disco Munky's picture
Disco Munky
3900 pencils

Parking censors aren't a new thing, and these ads are quite boring for Honda.

Doin' it for the points

theanc's picture
theanc
2778 pencils

Funny but not so clear for everyone.

Guest's picture
Guest

Really great and pretty funny to.

Guest's picture
Guest

great job guys.

Guest's picture
Guest

How the hell do you sell any cars with ads like this?

Guest's picture
Guest

Me gusta mucho. Felicitaciones.

Guest's picture
Guest

Awesome idea. Love the 3 executions.

tirthomitro's picture
tirthomitro
2722 pencils

pretty ugly

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

jajajajajaja.

buenas fotos.

talkingisfree's picture
talkingisfree
2571 pencils

It's just basic, not witty, not clever...and not Honda.

Guest's picture
Guest

Guys, c´mon...that´s a good campaign, It´s funny and the execution is nice. Well, that´s my opinion, who cares.

Guest's picture
Guest

this is the dumbest reference I've seen in years.

just write's picture
just write
653 pencils

i like the copy... execution is funny... great job guys..

Guest's picture
Guest

The fact that they are duplicated made a very interesting execution. Good job, guys.

CurryJ's picture
CurryJ
955 pencils

So why monks?

================================================
I think; therefore I am

Guest's picture
Guest

I can't believe someone can't understand this idea.

it's as obvious as possible.

petek's picture
petek
1894 pencils

east? you mean "ears", right?

Emran Hayat's picture
Emran Hayat
832 pencils

makes sense

Creativity is a natural extension of our enthusiasm

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