Honda Jazz: Judy

Judy, 58 years old.
Hasen't seen her grandchildren in weeks because of high fuel prices.
Don’t let high fuel prices tear your family apart.
Honda Jazz, The Most Fuel-Efficient supermini car.

Advertising Agency: Mccann Erickson, TeL Aviv, Israel
Creative Director: Itay Galon
Art Director:Hagar Nahum Brockmann
Copywriter: Ami Alush
Designer: Eli Azarzar, Zvi Keren
Photographer: Ian Pedoroff
Published: March 2011

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4 comments

690 pencils

tamer samySunday, April 3, 2011 - 07:29

You can cross Tel Aviv using only one litter, no need for this Honda!

TAMER SAMY
www.leapstudios.net

11498 pencils

morseSunday, April 3, 2011 - 07:30

Depressing campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

15 pencils

jadcomMonday, April 4, 2011 - 01:54

Nice expression of the lady.........

8951 pencils

BoxeyMonday, April 4, 2011 - 13:30

The copy is strategy that might have been executed against. But it wasn't.

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