Honda Jazz: Judy

Judy, 58 years old.
Hasen't seen her grandchildren in weeks because of high fuel prices.
Don’t let high fuel prices tear your family apart.
Honda Jazz, The Most Fuel-Efficient supermini car.

Advertising Agency: Mccann Erickson, TeL Aviv, Israel
Creative Director: Itay Galon
Art Director:Hagar Nahum Brockmann
Copywriter: Ami Alush
Designer: Eli Azarzar, Zvi Keren
Photographer: Ian Pedoroff
Published: March 2011

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4 comments

tamer samy's picture
tamer samy
683 pencils

You can cross Tel Aviv using only one litter, no need for this Honda!

morse's picture
morse
15853 pencils

Depressing campaign.

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jadcom's picture
jadcom
15 pencils

Nice expression of the lady.........

Boxey's picture
Boxey
8885 pencils

The copy is strategy that might have been executed against. But it wasn't.

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