Honda Jazz: Amy

Amy, 6 years old.
Hasn't visited her grandmother in weeks because of high fuel prices.
Don’t let high fuel prices tear your family apart.
Honda Jazz, The Most Fuel-Efficient supermini car.

Advertising Agency: Mccann Erickson, TeL Aviv, Israel
Creative Director: Itay Galon
Art Director:Hagar Nahum Brockmann
Copywriter: Ami Alush
Designer: Eli Azarzar, Zvi Keren
Photographer: Ian Pedoroff
Published: March 2011

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9 comments

TommyO's picture
TommyO
1866 pencils

Fuel prices in Israel ARE high. Many ads there revolve around the subject of fuel lately. Still, this is not one of the best.

Prof's picture
Prof
1453 pencils

so bad, so forced, so un-honda.

Quite really.

tirthomitro's picture
tirthomitro
2746 pencils

correct - SO UN-HONDA

they showed me a picture & i laughed
dignity has never been photographed

jackblack's picture
jackblack
2261 pencils

I kind of chuckled. Okay... poor girl.

dadada's picture
dadada
1719 pencils

emotional ad, i wanna cry :(

Everybody is creative, be yourself.

Glut's picture
Glut
3947 pencils

why so depressing? bad

shawnbarrytoronto's picture
shawnbarrytoronto
30 pencils

That could also be an ad for "Support our troops" with a dead daddy never coming home. Too heavy and menacing.

Jeez, Honda ...you're tearing ME apart.

Boxey's picture
Boxey
8885 pencils

Nothing here.

CommandZ's picture
CommandZ
2474 pencils

Ditto the above. SO UN-HONDA.

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