Honda: Intelligent traction

SH-AWD. The only intelligent traction on all wheels.

Advertising Agency: VILLARROSAS, Barcelona, Spain
Creative Directors: Oriol Villar, Fernando Codina
Copywriter: Miguel Angel Elizalde
Illustrator: Brosmind
Producer: Melanie Andrada
Account Supervisor: Albert Lopez
Advertiser's Supervisors: Roger Solergibert, Natalia Sagales

June, 2007

1 comment

postman's picture
951 pencils

This is defintely creative, but the style scares me. Besides, unlike in the sleeping one, the technology doesn't seem to have any payoff here - while the horses proceed, the "car" will still crash into the barriers.

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