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Intelligent traction

Agency: 
Published/Aired: 
June 2007
Description: 

SH-AWD. The only intelligent traction on all wheels.

Advertising Agency: VILLARROSAS, Barcelona, Spain
Creative Directors: Oriol Villar, Fernando Codina
Copywriter: Miguel Angel Elizalde
Illustrator: Brosmind
Producer: Melanie Andrada
Account Supervisor: Albert Lopez
Advertiser's Supervisors: Roger Solergibert, Natalia Sagales

Comments (1)

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Highest Rated

postman's picture
postman
Activity Score 951

This is defintely creative, but the style scares me. Besides, unlike in the sleeping one, the technology doesn't seem to have any payoff here - while the horses proceed, the "car" will still crash into the barriers.

postman's picture
postman
Activity Score 951

This is defintely creative, but the style scares me. Besides, unlike in the sleeping one, the technology doesn't seem to have any payoff here - while the horses proceed, the "car" will still crash into the barriers.

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