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Honda helmets: Samurai Kame

Honda helmets: Samurai Kame
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It's harder to save your honour than your life.
Helmet Kame. Japanese for Tortoise. Centuries old technology.

Agency: JWT, Barcelone, Spain
Art director: Michele Salati
Copywriter: Javier Valero
Illustrator: Pedro Espinosa

9 Comments

pindaro's picture 524 pencils
pindaro | Thu, 2006-10-26 19:06

lame.

www.pindaro.info

Boony wants a beer's picture 380 pencils
Boony wants a beer | Thu, 2006-10-26 21:27

umm...what?

rikitiki's picture 634 pencils
rikitiki | Fri, 2006-10-27 08:39

it's for safety...yeah, the message is ok but the art direction is BEAUTIFUL

wentyiean's picture 2 pencils
wentyiean | Sat, 2006-11-11 09:12

O Yeah Helmet......of course it's for safety..nice picture

Dedication by maspi

Trip's picture 18 pencils
Trip | Tue, 2006-11-28 01:38

Good art, iDeA=0

pindaro's picture 524 pencils
pindaro | Mon, 2006-12-11 20:33

Art direction wise: The problem for me is the vector drawing, It feels wrong... they should have hand draw this just like the oringinal Japanese paintings.
Another issue is the copy placement and selection of type.

www.pindaro.info

nightwish's picture 6 pencils
nightwish | Tue, 2007-03-13 12:47

Yeah Art direction looks pretty cool. Still, for some reason to me the guy looks like a Halo game kinda character. (Top part of course)

Guest's picture
Guest | Thu, 2009-03-05 22:33

what the hell does this have to do WHITH A FUCKING HELMENT

l

Guest's picture
Guest | Thu, 2009-03-05 22:33

what the hell does this have to do WHITH A FUCKING HELMENT

l

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