Honda: Helmet, 3

It's not from today that a detail can save a life.

Advertising Agency: 9mm Propaganda, Florianópolis, Brazil
Creative Director / Copywriter: Alexandre Guedes
Art Director / Illustrator: Alexandre Crespo
Published: September 2013

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new_Ogilvy's picture
112 pencils

The copy is lost in the translation i guess

morse's picture
15439 pencils

Should've been: "It's no news a detail can save a life."

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
26231 pencils

Copy needs work.

everartz's picture
7611 pencils

the copy is fine i guess.. only the artwork was taken to a very simplified form that made it boring although the idea can have lots of building on..

| Everartz |

efereyes's picture
260 pencils

i don't understand the copy... maybe the copy of Morse it's okey.


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