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Helmet, 3

Published/Aired: 
September 2013
Description: 

Print advertisment created by 9mm Propaganda, Brazil for Honda, within the category: Automotive.

It's not from today that a detail can save a life.

Advertising Agency: 9mm Propaganda, Florianópolis, Brazil
Creative Director / Copywriter: Alexandre Guedes
Art Director / Illustrator: Alexandre Crespo

Comments (6)

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Highest Rated

efereyes's picture
efereyes
Activity Score 260

i don't understand the copy... maybe the copy of Morse it's okey.

efereyes.

new_Ogilvy's picture
new_Ogilvy
Activity Score 112

The copy is lost in the translation i guess

morse's picture
morse
Activity Score 17775

Should've been: "It's no news a detail can save a life."

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 47571

Copy needs work.

everartz's picture
everartz
Activity Score 7609

the copy is fine i guess.. only the artwork was taken to a very simplified form that made it boring although the idea can have lots of building on..

| everartz |

efereyes's picture
efereyes
Activity Score 260

i don't understand the copy... maybe the copy of Morse it's okey.

efereyes.

sold's picture
sold
Activity Score 3305
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