Honda Goldwing: Toy

The new Goldwing. And what’s your favourite toy?

Advertising Agency: Reichl und Partner, Vienna, Austria
Creative Director: Radmir Kosma Jedrasiak
Art Directors: Radomir Kosma Jedrasiak, Raphael Witek
Copywriter: Mathias Wosner
Photographer: Tim McPherson
Post production: Farbantrieb
Published: November 2009

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41 comments

Guest's picture
Guest

:) I actually used to do this when i was a kid. I like it!

TRICKY's picture
TRICKY
3950 pencils

genius

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

done and By none other than Viral Pandya for mothers pride and better. MG

NatalieM's picture
NatalieM
1687 pencils

A cool insight that ties in with the tag so well.

Guest's picture
Guest

there is a campaing just like this in the last archive.

Guest's picture
Guest
Guest's picture
Guest

HOOOOOOOOO.....Shame!!!!!
(anyway, Mini did this so much better).

Tool's picture
Tool
150 pencils

Aie aie aie... what is creative so ? .. does it need a creative team ?

空谷足音's picture
空谷足音
26 pencils

liar~liar~shame on U~

Guest's picture
Guest

nice work man!
don't let the hatters bother you.
love the insight.

Guest's picture
Guest

nice

Guest's picture
Guest

nice

Guest's picture
Guest

stupid please take it off tv.

Guest's picture
Guest

oh fuck u actually just copy-pasted it from getty images man. Booooo...

Guest's picture
Guest

stupid please take it off tv.

Guest's picture
Guest

nice insight, just any day to day work, not fresh.

Guest's picture
Guest

Nice try, but I think getty images want their photo back.

Guest's picture
Guest

Good job , loved it

Guest's picture
Guest

Getty!!!!

thefakehuman's picture
thefakehuman
410 pencils

kewl

- Life Feeds on Life -

I hate spec's picture
I hate spec
46 pencils

you naughty children.

Guest's picture
Guest

Nice. Honda doing good ads as usual.

Guest's picture
Guest

cool AD!

kalpesh78's picture
kalpesh78
2580 pencils

lol.. getty images.
they're all copycats...

ideas....30 minutes nahi toh free.

Guest's picture
Guest

complete rip off! hehe..

Guest's picture
Guest

i love how people just rip shit of ffffound - so creative

Guest's picture
Guest

no big deal mates dis image has found place in the archives...so wat if its repeated again....see the idea...spare the art part

Guest's picture
Guest

3 questions...

1- Why are the kids holding actual tools with their faces smudged with grease

2- Where are the handle bars

3- Don't you guys at least Google an idea just to check if it MIGHT have be done before?

Guest's picture
Guest

BELOW, CLONE STAMP

marcosixtysalvador's picture
marcosixtysalvador
47 pencils

the same idea in the last archive.

shakejazz's picture
shakejazz
16 pencils

too futuristic...published date: Novemember 2009

sonucoues2002's picture
sonucoues2002
804 pencils
Guest's picture
Guest

I just found this??? who's the first????

http://www.desicreative.com/?cat=1

Guest's picture
Guest

The best I have seen in a loooooong time. It speaks on so many levels. Bravo!

Guest's picture
Guest

I'm the art director who worked with Tim Macpherson to create this image and the other shots from this series for Getty Images. It's good to see it being used and for such a high profile brand. A Getty credit would have been nice though...

Guest's picture
Guest

Have you got a copy of the image? I would like to enter it into the conceptual category for this year's The Photography Annual (Creative Review) - crediting you and Getty of course! If so, please could you send asap to info@trayler.co.uk.
Skye

Guest's picture
Guest

I'm the art director who worked with Tim Macpherson to create this image and the other shots from this series for Getty Images. It's good to see it being used and for such a high profile brand. A Getty credit would have been nice though...

Guest's picture
Guest

please give ur name ...ol credit goes to yoou for your real sense of art direction not mr. the viral pandya or honda

Abhisek Roy's picture
Abhisek Roy
16 pencils

Boss atleast get the 'Published' date correct. It says 'November 2009' whereas we are still in March, 2009.

stjames's picture
stjames
11 pencils

Its not a creative AD when you buy a picture from Getty and put your logo on it... No talent!

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