Honda Fit: Gas hogs

Advertising Agency: RPA, Santa Monica, USA
Creative Directors: David Smith, Joe Baratelli, Pat Mendelson
Associate Creative Director/AD: Curt Johnson
Associate Creative Director/CW: Todd Carey
Photographers: Treavor Pearson, Markku Lahdesmaki
Agency Senior Producer: Shelley Eisner
Published: October 2008

Related videos by Shutterstock

31 comments

RUBENCHO's picture
RUBENCHO
2 pencils

So good, nice execution.. and good art direction!

desailly's picture
desailly
470 pencils

I take it you art directed it, then.

Or you're blind.

Guest commenter's picture
Guest commenter

haha

Guest commenter's picture
Guest commenter

is this a joke..lame!

mark3r's picture
mark3r
1940 pencils

Interesting approach hehe.

:::MARK3R:::

jsantanaxp's picture
jsantanaxp
397 pencils

Agree.

-------------------------------------------
http://comunique9.blogspot.com

teenie's picture
teenie
1894 pencils

These ads don't even fit together. I kinda get this one--except for the tagline--but it feels all over the place.

kgeiger's picture
kgeiger
7085 pencils

I agree!!!

brndnrap8's picture
brndnrap8
170 pencils

I wish I was a puppy nestled up on a soft nip.

http://www.sharkcountry.blogspot.com/

Guest commenter's picture
Guest commenter

There was a BP ad with the exact same tanker visual, more or less. Different takeaway, though.

sanitizingwipe's picture
sanitizingwipe

i guarantee you these guys saw the BP ad in CommArts. True, it's a different takaway, but the execution on the right side of the spread is pretty much exactly the same as the BP ad - except BP's looks much better.

527jellybeans's picture
527jellybeans
50 pencils

Anyone has got a reference to the BP ad? Thanks ...

Favete's picture
Favete
365 pencils

The art direction sucks, it took me to the past and to the excessive use of imagebank's "creative" photos. And hated the green over the yellow... puaj!

Guest commenter's picture
Guest commenter

DONE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Guest commenter's picture
Guest commenter

DONE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Guest commenter's picture
Guest commenter

DONE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Guest commenter's picture
Guest commenter

DONE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Guest commenter's picture
Guest commenter

DONE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

jorj's picture
jorj
638 pencils

yes done

whitespace's picture
whitespace
1953 pencils

"Submitted by Guest commenter (not verified) on Fri, 2008-10-10 14:42.

DONE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

* reply" X 5

Ivan, seriously, for the X-th time... get the people to sign in. Each time you enable guest comments spam or some other crap comes in. At least we know the username of the dumbass if he bothers to sign in.

@mbi's picture
@mbi

good thought. very good execution. zooober visual treatment.

@mbi

mplioplis's picture
mplioplis

I didn't know cars had gas tanks under the hood...

everartz's picture
everartz
7611 pencils

i like the left part, would love if the ad is only that, no need to break it into 2 halves!
--
Everartz

| Everartz |

Rastamathamba420's picture
Rastamathamba420
247 pencils

that was done before!!!

singye's picture
singye
180 pencils

wait, this is one ad?

slip's picture
slip
919 pencils

not so sure

*****

SJB

kalpesh78's picture
kalpesh78
2580 pencils

The productshot is toooooo big. it needs to be much smaller... for the idea to come accross more clearly.

ideas....30 minutes nahi toh free.

Guest commenter's picture
Guest commenter

BP print ad created by Ogilvy Cape Town

chack's picture
chack

muy bueeeeenooo!!!!

Guest's picture
Guest

looks good but I would move the "avoid gas hogs" to the first page, otherwise the first thing I see to avoid is the FIT. I know what you mean but try moving that slogan to the other side and try that.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments