Advertising Agency: RPA, Santa Monica, USA
Creative Directors: David Smith, Joe Baratelli, Pat Mendelson
Associate Creative Director/AD: Curt Johnson
Associate Creative Director/CW: Todd Carey
Photographers: Treavor Pearson, Markku Lahdesmaki
Agency Senior Producer: Shelley Eisner
Published: October 2008
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31 Comments
So good, nice execution.. and good art direction!
I take it you art directed it, then.
Or you're blind.
haha
is this a joke..lame!
Interesting approach hehe.
:::MARK3R:::
Agree.
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http://comunique9.blogspot.com
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Comunique9
These ads don't even fit together. I kinda get this one--except for the tagline--but it feels all over the place.
I agree!!!
I wish I was a puppy nestled up on a soft nip.
http://www.sharkcountry.blogspot.com/
me 2
http://justkiddingbutseriously.wordpress.com/
There was a BP ad with the exact same tanker visual, more or less. Different takeaway, though.
i guarantee you these guys saw the BP ad in CommArts. True, it's a different takaway, but the execution on the right side of the spread is pretty much exactly the same as the BP ad - except BP's looks much better.
Anyone has got a reference to the BP ad? Thanks ...
The art direction sucks, it took me to the past and to the excessive use of imagebank's "creative" photos. And hated the green over the yellow... puaj!
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Change it, change it now coz they will tomorrow.
DONE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
DONE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
DONE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
DONE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
DONE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
yes done
Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750
"Submitted by Guest commenter (not verified) on Fri, 2008-10-10 14:42.
DONE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
* reply" X 5
Ivan, seriously, for the X-th time... get the people to sign in. Each time you enable guest comments spam or some other crap comes in. At least we know the username of the dumbass if he bothers to sign in.
good thought. very good execution. zooober visual treatment.
@mbi
I didn't know cars had gas tanks under the hood...
i like the left part, would love if the ad is only that, no need to break it into 2 halves!
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Everartz
| Everartz |
that was done before!!!
http://www.behance.net/panchito420
http://fcoutino.blogspot.com
wait, this is one ad?
not so sure
*****
SJB
The productshot is toooooo big. it needs to be much smaller... for the idea to come accross more clearly.
ideas....30 minutes nahi toh free.
BP print ad created by Ogilvy Cape Town
muy bueeeeenooo!!!!
looks good but I would move the "avoid gas hogs" to the first page, otherwise the first thing I see to avoid is the FIT. I know what you mean but try moving that slogan to the other side and try that.