Honda FCX Clarity: A

Advertising Agency: Wieden + Kennedy, London, UK
Executive Creative Directors / Creative Directors: Tony Davidson, Kim Papworth
Copywriter: Stuart Harkness
Account Supervisor: Ryan Fisher
Art Directors: Chris Groom, Guy Featherstone
Agency Producer: Mark D'abreo


Wordnerd's picture
6660 pencils

so, do you see all five in a row then? if not weak, if yes ok, looks nice and makes you curious.

desailly's picture
470 pencils

"so, do you see all five in a row then?"

You are really, really missing the point.

These are lovely. Car ads with not a car in sight. Kudos to the agency and a smart client.

Wordnerd's picture
6660 pencils

so if i see this ad alone, the shadow of an "A" on some background i cannot define, talking about solar panels with greetings from honda, that makes total sense to you?

Or am i not missing the point? Besides, this is not a car ad. it's an image ad for Honda. And not showing a car isn't that rebellious since eco-friendlyness became cool

Guest's picture

Completely right - client is thick if they believe joe bloggs is going to get Honda from the A, and I doubt Honda are. Must have been displayed sequentially in a publication.

Guest commenter's picture
Guest commenter

tony kim weiden & honda have been promising these amazing things from honda for an age now
yet to see any of that technology actually hit the streets and be ready for the masses

CapeHK's picture
181 pencils


blueturtles's picture
239 pencils
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