Honda: Everybody knows somebody who loves a Honda

Advertising Agency: RPA, Santa Monica, CA, USA
Creative Directors: Joe Baratelli, Patrick Mendelson
Art Director: Hobart Birmingham
Copywriters: Perrin Anderson, Tylynne McCauley
Other additional credits:
ECD: David Smith
CD: Joe Baratelli
CD: Patrick Mendelson
Jr. Art Director: Brian Farkas
EP: Gary Paticoff
Agency Producer: Brian Donnelly

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4 comments

Juan Cabral's picture
Juan Cabral
709 pencils

So, is that a benefit for the product or brand?

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

sirvan's picture
sirvan
29870 pencils

I think that "love" is a pretty nice benefit, don't you?

+++

"I love some things, and don't love some other things."

Jumo's picture
Jumo
592 pencils

Un bon concept mal traduit en print, dommage.

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Jumo,
Art Director FP7 Morocco

silvi's picture
silvi
4172 pencils

Boring.

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