Honda: Everybody knows somebody who loves a Honda

Advertising Agency: RPA, Santa Monica, CA, USA
Creative Directors: Joe Baratelli, Patrick Mendelson
Art Director: Hobart Birmingham
Copywriters: Perrin Anderson, Tylynne McCauley
Other additional credits:
ECD: David Smith
CD: Joe Baratelli
CD: Patrick Mendelson
Jr. Art Director: Brian Farkas
EP: Gary Paticoff
Agency Producer: Brian Donnelly


Juan Cabral's picture
Juan Cabral
709 pencils

So, is that a benefit for the product or brand?

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

sirvan's picture
29870 pencils

I think that "love" is a pretty nice benefit, don't you?


"I love some things, and don't love some other things."

Jumo's picture
592 pencils

Un bon concept mal traduit en print, dommage.

Art Director FP7 Morocco

silvi's picture
4172 pencils


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