Honda: Everybody knows somebody who loves a Honda

Advertising Agency: RPA, Santa Monica, CA, USA
Creative Directors: Joe Baratelli, Patrick Mendelson
Art Director: Hobart Birmingham
Copywriters: Perrin Anderson, Tylynne McCauley
Other additional credits:
ECD: David Smith
CD: Joe Baratelli
CD: Patrick Mendelson
Jr. Art Director: Brian Farkas
EP: Gary Paticoff
Agency Producer: Brian Donnelly

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4 comments

713 pencils

Juan CabralWednesday, November 4, 2009 - 03:19

So, is that a benefit for the product or brand?

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

29998 pencils

sirvanWednesday, November 4, 2009 - 12:00

I think that "love" is a pretty nice benefit, don't you?

+++

"I love some things, and don't love some other things."

598 pencils

JumoWednesday, November 4, 2009 - 05:05

Un bon concept mal traduit en print, dommage.

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Jumo,
Art Director FP7 Morocco

4172 pencils

silviWednesday, November 4, 2009 - 12:42

Boring.

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