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Comments (28)

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Highest Rated

Nuno Flores's picture
Nuno Flores
Activity Score 122

The Copy could be better.

justpassingby's picture
justpassingby
Activity Score 1368

thats clever, i like this.

Enas's picture
Enas
Activity Score 741

so why we need monkeys or any kind of animal after all???

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

gmint7's picture
gmint7
Activity Score 2683

:::J:::

coz they are a part of nature

:::J:::

castrop's picture
castrop
Activity Score 12

this is one cool ad. new way to use the crash test dolls. like the rabbit too :-)

Inverted's picture
Inverted
Activity Score 193

its pretty cool. I thought it was BMW logos on the trees at first glance.

do.i.know.you.'s picture
do.i.know.you.
Activity Score 9

aren't those the BMW logos??? i get the idea of protecting the nature with test dummies like dummies.. but y the BMW logos..??? or does it mean something??

FlyingDogs's picture
FlyingDogs
Activity Score 968

Lovely!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

e_palazzo's picture
e_palazzo
Activity Score 4

Great idea + Great execution

fractalrene's picture
fractalrene
Activity Score 1504

Good one.

DarkSide's picture
DarkSide
Activity Score 1066

7,5 for the Nice visual
4,5 for the idea

raverus's picture
raverus
Activity Score 1476

kind of overdo...

Geimima's picture
Geimima
Activity Score 824

if this honda is ok to hit anytihng, then its dangerous

life is a playground

Schizzy's picture
Schizzy
Activity Score 203

I dunno. It looks nice, but I can't say I like it.

Aren't crash test dummies supposed to be... well... subjected to harmful, jarring, forces by crashing? Creating a world of crash test dummies seems to be counter-productive to the message, "Protecting nature". Are we encouraging people to run down giraffes and squish bunnies?

Here's another peeve point: Honda Hybrid is about saving fuel, but this piece feels like its trying to sell its safety features (nothing wrong with using this selling point, but it feels wrong given the product).

My apologies to anyone (everyone?) that feels otherwise and thinks I'm just bashing the work for the hell of it.

Madland's picture
Madland
Activity Score 17

I 100% agree with this... for me crash test dummies aren't safe...they "live" dangerous lives...this ad doesn't make sense at all.

It's a nice execution but the message is faulty...and no NOT everyone would get it first time and a good advert cannot have conflicting messages.

Zulo's picture
Zulo
Activity Score 62

Come on, everybody gets it at the first glance. What if we put the rabbits out? What if security is inside not outside... kidding? wtf!

Great idea, a different way to use the dummies, fair concept and nice pic.
Congratulations.

slim's picture
slim
Activity Score 1047

Very nice take on a very old idea. Well done!

edragal's picture
edragal
Activity Score 44

Says nothing like protecting nature... to me it says the car is tougher than everything else and it can be crashed on with no damage...

wolfson's picture
wolfson
Activity Score 89

i dont like

mrwolf

Wordnerd's picture
Wordnerd
Activity Score 6692

Very nice execution. beautiful to look, but i agree "designed to protect nature" doesn't make sense here. even better if there was no line at all

mondo's picture
mondo
Activity Score 142

very nice, jea, i like!!

GuilhermeToledo's picture
GuilhermeToledo
Activity Score 13

DUCARAI

spacecadetglow's picture
spacecadetglow
Activity Score 247

i think it works perfectly. "designed to protect nature" makes perfect sense because when cars are tested for people safety, they use crash test dummies, and this is the stage of testing for nature.

i like it. it's ingenuitive.

kgeiger's picture
kgeiger
Activity Score 7287

Hmmm... Sorry, but this just doesn't work for me. Don't get me wrong, I get the idea, but the visual just conveys more "unnatural" than "nature"... In my humble opinion...

whitespace's picture
whitespace
Activity Score 1953

great ad for carmageddon.

iRitz's picture
iRitz
Activity Score 45

i heart the bunny dummy.

Underdose's picture
Underdose
Activity Score 134

Protect nature with Fake Plastic Trees?

Hiperion's picture
Hiperion
Activity Score 3138

art:6,5
idea:0
claim:-10

Nuno Flores's picture
Nuno Flores
Activity Score 122

The Copy could be better.

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