Honda CR-Z: Two Dimensions Wouldn't Do It Justice

For the October issue, Maxim published its first-ever 3-D issue featuring a 3-D cover story, co-branded 3-D glasses, and a 3-D phantaglyph CR-Z print ad. Phantaglyph technology makes images more dimensional and realistic-looking. Instead of floating off the page, the CR-Z looks like it is sitting on the page. The print execution will drive traffic to a Honda 3-D online destination (

Advertising Agency: RPA, Santa Monica, CA USA
Chief Creative Officer: David Smith
Group Creative Director: Joe Baratelli
Creative Director/Art: Nathan Crow
Creative Director/Copy: Adam Lowrey
Senior Art Directors: Ron Berry, Bang Pham
Art Director: Can Kadioglu
Photographer: Uwe Breitkopf
Photographer (3-D): Joe Carlson
Digital artist: Nicola Kraemer


Billoughsby's picture
5091 pencils

They placed an ad in 3D. Good for them.

: - |

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

sirvan's picture
29870 pencils

I saw this ad in with the 3D glasses on, and it's terrible. The 3D isn't done right - the separations are sloppy, and it just looks blurry.


"I love some things, and don't love some other things."

dadada's picture
1720 pencils

Awesome! BRAVO to have dared it!

Everybody is creative, be yourself.

Guest's picture

It works if you see it in a right angle.

Guest's picture

Very Nice Concept.. :-)

RainyDayInterns's picture
2 pencils

Just having some fun with the CR-Z 3D glasses...:


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