Honda CR-Z: Two Dimensions Wouldn't Do It Justice
For the October issue, Maxim published its first-ever 3-D issue featuring a 3-D cover story, co-branded 3-D glasses, and a 3-D phantaglyph CR-Z print ad. Phantaglyph technology makes images more dimensional and realistic-looking. Instead of floating off the page, the CR-Z looks like it is sitting on the page. The print execution will drive traffic to a Honda 3-D online destination (http://automobiles.honda.com/cr-z/3d/).
Advertising Agency: RPA, Santa Monica, CA USA
Chief Creative Officer: David Smith
Group Creative Director: Joe Baratelli
Creative Director/Art: Nathan Crow
Creative Director/Copy: Adam Lowrey
Senior Art Directors: Ron Berry, Bang Pham
Art Director: Can Kadioglu
Photographer: Uwe Breitkopf
Photographer (3-D): Joe Carlson
Digital artist: Nicola Kraemer
6 comments
They placed an ad in 3D. Good for them.
: - |
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
I saw this ad in with the 3D glasses on, and it's terrible. The 3D isn't done right - the separations are sloppy, and it just looks blurry.
+++
"I love some things, and don't love some other things."
Awesome! BRAVO to have dared it!
Everybody is creative, be yourself.
It works if you see it in a right angle.
Very Nice Concept.. :-)
Just having some fun with the CR-Z 3D glasses...:
http://www.rainydaymagazine.com/RDM2011/Home/January/Week3/RDMHomeJan1...
Sincerely,
RainyDayInterns