Honda CRF Line: Two Wheels Blue

Off-road spirit on two wheels.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Alexandre Vilela
Art Director: Paulo Monteiro
Copywriter: Gustavo Cavinato
Photographer: Shutterstock

10 comments

certaintly's picture
certaintly
4056 pencils

dumb

monoliz's picture
monoliz
1326 pencils

i see only spirit of cripple.

morse's picture
morse
16480 pencils

Why compare your bike to a crippled off-road car? Doesn't make sense to me.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Barbara O.'s picture
Barbara O.
194 pencils

huh

Barbara O.

kleenex's picture
kleenex
32989 pencils

I like the concept.

stinger25's picture
stinger25
26 pencils

Agree with kleenex. The copy has not worked as hard as the art.

mmackinven's picture
mmackinven
1608 pencils

Haha, I quite like this series :)

LittleJoe's picture
LittleJoe
345 pencils

Maybe better "4x4 spirit on two wheels", but I agree... Doesn't make sense to me compare a bike to an off-road car... off-road bikes already exist...

Lazarus's picture
Lazarus
1538 pencils

What's the point of this? There's no logic here.

liny_77's picture
liny_77
197 pencils

ok

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