All cars begin as a concept. On rare occasions, they end as one.
It began as an idea unburdened by limitations. And in the end, despite the practicality of manufacturing and challenges of production, it remained one. Introducing the first creation from Acura Design Studio — the ZDX four-door coupe concept. Introducing Next.
Advertising Agency: rp&, Santa Monica, CA, USA
RPA / Chief Creative Officer: David Smith
Creative Director / Copywriter: John Hage
Head of Art: Phillip Squier
Photographer: John Midgley
Production: Shirley Tuber