Honda Compact Navigation System: Jailbreak

One simple miss can make one big mess.

Advertising Agency: Fischer Portugal, Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Marco Martins
Copywriter: Rafael Pitanguy
Illustrators: Marco Martins
Published: March 2009

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19 comments

Guest's picture
Guest

This one is a bit inflammatory. It reinforces the stereotype that most of the prisoners in the USA are Mexicans.

Guest's picture
Guest

He's not Mexican. He just missed his opportunity to escape to Mexico... Dummy.

Wordnerd's picture
Wordnerd
6662 pencils

dude... you are serious, right?

Guest's picture
Guest

where can he go if not Mexico? Canada?

Guest's picture
Guest

made my day!

live_comments's picture
live_comments
48 pencils

Great! Nice work!
Mexico 5 km... hahahahahahha.

Guest's picture
Guest

Me gusta. 8********

Guest's picture
Guest

Best of one of the campaign.

Guest's picture
Guest

Love the guard sleeping on the tower. :)

Guest's picture
Guest

Award-winning stuff.

Guest's picture
Guest

the bikini babe... her belly button is gobsmacking!

Guest's picture
Guest

I thought it was a body-piercing, isn't it? Need to see larger...

just write's picture
just write
653 pencils

This is awesome... very funnyyy

Guest's picture
Guest

this campaign is brilliant...& funny

Bob08's picture
Bob08
749 pencils

Escape from prison. Movies, romances and now adv. Creativeness at the top.
Who did the tunnel? The guards probably, to play with the prisoners, which in one case get in the boss office who is there waiting and in the second just down the rifle of the sentinel.
So also with a Honda Compact Navigation System the mess will be big.

Guest's picture
Guest

hello, i'm bob08, i'm frustrated, i'm jealous :)

Guest's picture
Guest

The jail bigger than the chief office? The last should get out.

Guest's picture
Guest

Escapando a México, por que no a Canada? mi país es algo mas que un nido de corrupción al que puedne escapar los criminales gingos...fokiu

Guest's picture
Guest

um? done for me..and what? mexico it's full of criminal...well a litlle bit xD
But I found it offensive.

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