Honda: Collision control

ACC, Maintains a safe distance.

Advertising Agency: VILLARROSAS, Barcelona, Spain
Creative Directors: Oriol Villar, Fernando Codina
Copywriter: Miguel Angel Elizalde
Illustrator: Brosmind
Producer: Melanie Andrada
Account Supervisor: Albert Lopez
Advertiser's Supervisors: Roger Solergibert, Natalia Sagales

4 comments

TopJeff's picture
TopJeff
479 pencils

Again, this is very creative and interesting, but I have a hard time directly relating the illustration to a strong selling point for a bathtub... er.... a Honda.

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

Pacific Blue's picture
Pacific Blue
335 pencils

I LOVE THE WHOLE CAMPAIGN!!!!!!!
Congrat VILLARROSAS!!

ADict's picture
ADict
88 pencils

very estrategic, really cool drawings, it feels like a dream

kgoeller's picture
kgoeller
12 pencils

Ok - I get it and I like it. Given the odd distracting things I see people doing on the road on a daily basis, I wouldn't be all that surprised to see someone taking a bath! So the system to maintain a safe distance between me and that distracted driver is a very nice selling point...

I love the illustration style and the sense of how inspiration hits from the most unexpected and sometimes irrational places!

Log in or register to post comments