Honda: Collision control
ACC, Maintains a safe distance.
Advertising Agency: VILLARROSAS, Barcelona, Spain
Creative Directors: Oriol Villar, Fernando Codina
Copywriter: Miguel Angel Elizalde
Illustrator: Brosmind
Producer: Melanie Andrada
Account Supervisor: Albert Lopez
Advertiser's Supervisors: Roger Solergibert, Natalia Sagales
4 comments
Again, this is very creative and interesting, but I have a hard time directly relating the illustration to a strong selling point for a bathtub... er.... a Honda.
Jeff
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TopCreatives, the premier online community for creative pros.
I LOVE THE WHOLE CAMPAIGN!!!!!!!
Congrat VILLARROSAS!!
very estrategic, really cool drawings, it feels like a dream
Ok - I get it and I like it. Given the odd distracting things I see people doing on the road on a daily basis, I wouldn't be all that surprised to see someone taking a bath! So the system to maintain a safe distance between me and that distracted driver is a very nice selling point...
I love the illustration style and the sense of how inspiration hits from the most unexpected and sometimes irrational places!