Honda Civic Hybrid: Dummies

Honda Civic Hybrid. Designed to protect nature.

Advertising Agency: Fischer Portugal, Lisbon
Creative Director: Diogo Mello
Art Directors: Fabiano Bomfim, Marcelo Melo
Copywriters: Joao Fraitas, Gustavo Vilela
Photographer: Artluzstudio
Published: April 2008

28 comments

justpassingby's picture
justpassingby
1368 pencils

thats clever, i like this.

Enas's picture
Enas
741 pencils

so why we need monkeys or any kind of animal after all???

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

gmint7's picture
gmint7
2685 pencils

:::J:::

coz they are a part of nature

:::J:::

castrop's picture
castrop
12 pencils

this is one cool ad. new way to use the crash test dolls. like the rabbit too :-)

Inverted's picture
Inverted
193 pencils

its pretty cool. I thought it was BMW logos on the trees at first glance.

do.i.know.you.'s picture
do.i.know.you.
9 pencils

aren't those the BMW logos??? i get the idea of protecting the nature with test dummies like dummies.. but y the BMW logos..??? or does it mean something??

FlyingDogs's picture
FlyingDogs
968 pencils

Lovely!

-----------------------------------------
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e_palazzo's picture
e_palazzo
4 pencils

Great idea + Great execution

fractalrene's picture
fractalrene
1506 pencils

Good one.

DarkSide's picture
DarkSide
1068 pencils

7,5 for the Nice visual
4,5 for the idea

raverus's picture
raverus
1476 pencils

kind of overdo...

Geimima's picture
Geimima
815 pencils

if this honda is ok to hit anytihng, then its dangerous

life is a playground

Schizzy's picture
Schizzy
205 pencils

I dunno. It looks nice, but I can't say I like it.

Aren't crash test dummies supposed to be... well... subjected to harmful, jarring, forces by crashing? Creating a world of crash test dummies seems to be counter-productive to the message, "Protecting nature". Are we encouraging people to run down giraffes and squish bunnies?

Here's another peeve point: Honda Hybrid is about saving fuel, but this piece feels like its trying to sell its safety features (nothing wrong with using this selling point, but it feels wrong given the product).

My apologies to anyone (everyone?) that feels otherwise and thinks I'm just bashing the work for the hell of it.

Madland's picture
Madland
17 pencils

I 100% agree with this... for me crash test dummies aren't safe...they "live" dangerous lives...this ad doesn't make sense at all.

It's a nice execution but the message is faulty...and no NOT everyone would get it first time and a good advert cannot have conflicting messages.

Zulo's picture
Zulo
62 pencils

Come on, everybody gets it at the first glance. What if we put the rabbits out? What if security is inside not outside... kidding? wtf!

Great idea, a different way to use the dummies, fair concept and nice pic.
Congratulations.

slim's picture
slim
1047 pencils

Very nice take on a very old idea. Well done!

edragal's picture
edragal
44 pencils

Says nothing like protecting nature... to me it says the car is tougher than everything else and it can be crashed on with no damage...

wolfson's picture
wolfson
89 pencils

i dont like

mrwolf

Wordnerd's picture
Wordnerd
6660 pencils

Very nice execution. beautiful to look, but i agree "designed to protect nature" doesn't make sense here. even better if there was no line at all

mondo's picture
mondo
142 pencils

very nice, jea, i like!!

GuilhermeToledo's picture
GuilhermeToledo
13 pencils

DUCARAI

spacecadetglow's picture
spacecadetglow
247 pencils

i think it works perfectly. "designed to protect nature" makes perfect sense because when cars are tested for people safety, they use crash test dummies, and this is the stage of testing for nature.

i like it. it's ingenuitive.

kgeiger's picture
kgeiger
7144 pencils

Hmmm... Sorry, but this just doesn't work for me. Don't get me wrong, I get the idea, but the visual just conveys more "unnatural" than "nature"... In my humble opinion...

whitespace's picture
whitespace
1953 pencils

great ad for carmageddon.

iRitz's picture
iRitz
45 pencils

i heart the bunny dummy.

Underdose's picture
Underdose
132 pencils

Protect nature with Fake Plastic Trees?

Hiperion's picture
Hiperion
3138 pencils

art:6,5
idea:0
claim:-10

Nuno Flores's picture
Nuno Flores
122 pencils

The Copy could be better.

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