Honda Civic Hybrid. Designed to protect nature.
Advertising Agency: Fischer Portugal, Lisbon
Creative Director: Diogo Mello
Art Directors: Fabiano Bomfim, Marcelo Melo
Copywriters: Joao Fraitas, Gustavo Vilela
Photographer: Artluzstudio
Published: April 2008
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27 Comments
thats clever, i like this.
so why we need monkeys or any kind of animal after all???
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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
:::J:::
coz they are a part of nature
:::J:::
this is one cool ad. new way to use the crash test dolls. like the rabbit too :-)
its pretty cool. I thought it was BMW logos on the trees at first glance.
aren't those the BMW logos??? i get the idea of protecting the nature with test dummies like dummies.. but y the BMW logos..??? or does it mean something??
Lovely!
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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind
Great idea + Great execution
Good one.
7,5 for the Nice visual
4,5 for the idea
I comment the comments
kind of overdo...
if this honda is ok to hit anytihng, then its dangerous
life is a playground
I dunno. It looks nice, but I can't say I like it.
Aren't crash test dummies supposed to be... well... subjected to harmful, jarring, forces by crashing? Creating a world of crash test dummies seems to be counter-productive to the message, "Protecting nature". Are we encouraging people to run down giraffes and squish bunnies?
Here's another peeve point: Honda Hybrid is about saving fuel, but this piece feels like its trying to sell its safety features (nothing wrong with using this selling point, but it feels wrong given the product).
My apologies to anyone (everyone?) that feels otherwise and thinks I'm just bashing the work for the hell of it.
I 100% agree with this... for me crash test dummies aren't safe...they "live" dangerous lives...this ad doesn't make sense at all.
It's a nice execution but the message is faulty...and no NOT everyone would get it first time and a good advert cannot have conflicting messages.
Come on, everybody gets it at the first glance. What if we put the rabbits out? What if security is inside not outside... kidding? wtf!
Great idea, a different way to use the dummies, fair concept and nice pic.
Congratulations.
Very nice take on a very old idea. Well done!
Says nothing like protecting nature... to me it says the car is tougher than everything else and it can be crashed on with no damage...
i dont like
mrwolf
Very nice execution. beautiful to look, but i agree "designed to protect nature" doesn't make sense here. even better if there was no line at all
very nice, jea, i like!!
DUCARAI
i think it works perfectly. "designed to protect nature" makes perfect sense because when cars are tested for people safety, they use crash test dummies, and this is the stage of testing for nature.
i like it. it's ingenuitive.
Hmmm... Sorry, but this just doesn't work for me. Don't get me wrong, I get the idea, but the visual just conveys more "unnatural" than "nature"... In my humble opinion...
great ad for carmageddon.
i heart the bunny dummy.
Protect nature with Fake Plastic Trees?
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http://reklamin-iyisi.blogspot.com
art:6,5
idea:0
claim:-10