Honda City: Change the rules, 6

Advertising Agency: dentsuINDIO, Philippines
Creative Directors: Lawin Bulatao
Art Directors: Kulas Abrenilla, Nate Legaspi, Ryder Aquino, Raizel Go, Wham Bacabac
Copywriters: Lawin Bulatao, Peepo David, Gela Tiempo
Illustrators: Roni Diclar, Sherwin Samaniego
Other additional credits: FXStop
Published: January 2009


Guest's picture

Physically, this composition isn't very convincing (the other ones are nicer) - How would a car get positioned sideways like that in such a narrow strip of space? Is all that stuff in the background really necessary? Do you need two Honda logos?

Needs some serious editing (both copy and visually).

Guest's picture

you ever worked on cars?

do you need two honda logos?

sweetheart, this poor agency probably lost of lot of blood fighting the client to not have 7 logos in there...

luispiter's picture
2756 pencils
A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Who says you can't lift copy straight from the creative brief and use them as headlines?

I do.

john doe's picture
john doe
1571 pencils

Ivan, why this?

Guest's picture

Dream on.

Guest's picture

another car ad with a beauty shot, some technical selling points, a big logo.
where is the sexy girl?

Guest's picture


darth_darkcape's picture
100 pencils

this is a mess

izmild's picture
770 pencils

Why 2 logos? The space for car is narrow or You means the car is turning around on the street...

Crisp One's picture
Crisp One
2007 pencils

Over Polished Dookie.....

Ahasan's picture
32 pencils

agree no need for two Honda logos and two car image... i think, the reason for two car shots is to emphasis on "aerodynamic"...

it is not a clean ad…but yes it does make a point about the Aerodynamic shape or style.

Guest's picture

this is one of the most stylish car

Guest's picture

yeah you're right!

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