Honda City: Change the rules, 5

Advertising Agency: dentsuINDIO, Philippines
Creative Directors: Lawin Bulatao
Art Directors: Kulas Abrenilla, Nate Legaspi, Ryder Aquino, Raizel Go, Wham Bacabac
Copywriters: Lawin Bulatao, Peepo David, Gela Tiempo
Illustrators: Roni Diclar, Sherwin Samaniego
Other additional credits: FXStop
Published: January 2009

Related videos by Shutterstock

17 comments

Guest's picture
Guest

If your message is momentum and speed, why is the car not moving? Background is waaaay overworked.

Guest's picture
Guest

your suggestion's so typical and overdone..even lamer than the ad above..

it's just eye candy that's all..nothing really revolutionary about the ad..

hard_core's picture
hard_core
146 pencils

This would work for the FIT. But not the Civic. Actually in my humble opinion I have always believed that if you do this kind of execution of tone there should be something really NEW about the car. Not just the fact it has a "Spacious Interior". These kind of executions work well for Gillette when they figure out another way to cram another blade in my shaver. But on the upside Im jealous because I wish my photoshop skills were this good.

darth_darkcape's picture
darth_darkcape
100 pencils

it's like 5 different people worked on this ad, and never once talked to each other.

rishikesh's picture
rishikesh
2 pencils

u said it

izmild's picture
izmild
770 pencils

Previously ad is bright car. this one is dull, pale and dark..

Ahasan's picture
Ahasan
32 pencils

the mirror image of car doesn't make any value to ad...i guess city is in premium segment in that market and having paddle shift gear is key spec...over all its not been presented well.

the tagline shouldn't have the website detail...

if you remove the background, you have lot of space to work the same ad, if this car is in premium segement of the market...yes black colour is right choice.

santosh.gopi06's picture
santosh.gopi06
26 pencils

hav worked hard but its too disturbing and th car is not highlighted..........

midas's picture
midas
26 pencils

main purpose of ad isnt clear! bu the way are we aliens???

Guest's picture
Guest

too much gap between the 3 lines body copy

Guest's picture
Guest

??????????//

Guest's picture
Guest

fireworks.....

Guest's picture
Guest

if you don't have an idea just do a good illustration kinda thing....hmmm. still a bad idea.

Guest's picture
Guest

if you don't have an idea just do a good illustration kinda thing....hmmm. still a bad idea.

Guest's picture
Guest

muito lindo esse carroo!!

Guest's picture
Guest

hi
im joseph(simpleboy_cute01 i think its a boring aura of this ad. yes its a power of dreams but i think the all towers is not neccesarily nedeed its like a another planet or something else be straight...!!!

Guest's picture
Guest

hi
im joseph(simpleboy_cute01 i think its a boring aura of this ad. yes its a power of dreams but i think the all towers is not neccesarily nedeed its like a another planet or something else be straight...!!!

Log in or register to post comments