Honda CBR600 Tenkate Racing: Podium

Honda CBR600 Tenkate Racing. Since seven years at the first place in World Supersport Championship.

Advertising Agency: LS&Partners, Rome, Italy
Creative Director: Luisa Scarlata
Art Director: Simone Santese
Copywriter: Daniele Papa
Illustrator: Alexandre Auriol
Published: January 2008

16 comments

funky_frogii's picture
funky_frogii
2536 pencils

din get it....please explain
love anything creative
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snolet's picture
snolet
104 pencils

Honda CBR600 is always first. So, only the second, third and fourth places remain for the others.

matita's picture
matita
488 pencils

Good idea, terrible execution.

everartz's picture
everartz
7609 pencils

maybe you are referring to the angle, maybe it should have been more of a front view rather than the sideways one here... i like the art anyway :)
--
Everartz

| Everartz |

auriol.alx's picture
auriol.alx
6 pencils

Finally an italian impressive work, good idea and very good visual. I like a lot the composition, the depth of field and the color effect.

esteb's picture
esteb
673 pencils

First level.

Rabubi's picture
Rabubi
560 pencils

I like the idea.

NatalieM's picture
NatalieM
1685 pencils

Copy definitely needs editing. I didn't get this one. Visual could make sense if I understood the message.

manchiraju20's picture
manchiraju20
8 pencils

SUPERB!!!

WOW.

This Idea is Great.

niffob's picture
niffob
94 pencils

good idea.

smithson44's picture
smithson44
8 pencils

Very high profile idea and execution. But it is a shooting or a 3D?

Alistair C.'s picture
Alistair C.
692 pencils

i double that - very good idea, but the visual is kinda ugly.

Kateter's picture
Kateter
2029 pencils

who's fighting for second, third and fourth place?

nice idea, but execution... oh, man...

叶颢's picture
叶颢
168 pencils

树立HONDA的老大地位,永远也不会改变...有了HONDA,从此摩托竞技台上就没有了第一~~~~

The Pope's picture
The Pope
124 pencils

acceptable idea, bad art direction.

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