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Brilliance

Agency: 
Published/Aired: 
October 2008
Description: 

Print advertisment created by RPA, United States for Honda, within the category: Automotive.

Advertising Agency: RPA, Santa Monica, USA
Creative Director: John Hage
Senior Art Director: Eric Goldstein
Copywriter: Grant Holland
Photographer: Andy Glass
Agency Executive Producer: Jack Epsteen

Comments (7)

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Highest Rated

phoamcor's picture
phoamcor
Activity Score 1284

Garbage is garbage.

Fail.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

wow. boring copy.

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

For a brochure spread it's ok.

jsantanaxp's picture
jsantanaxp
Activity Score 401

ok, done.

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whitespace's picture
whitespace
Activity Score 1953

Brilliance is Power doesn't quite cut it... The hanging notes are a tad weird also.

I do like the features stated though.

SeanMartin's picture
SeanMartin

Not so sure about this one. I know what they're doing, but somehow, from Acura, you'd hope for a little more finesse in communicating the concept. As it is, what's probably a national looks like a small-time agency product.

phoamcor's picture
phoamcor
Activity Score 1284

Garbage is garbage.

Fail.

Guest commenter's picture
Guest commenter

i'm a writer who hates that nobody reads the body copy of my ads.

and i couldn't get through this boring read.

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