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Agency: 
Published/Aired: 
September 2007
Description: 

Print advertisment created by Euro RSCG, Argentina for Honda, within the category: Automotive.

New Honda Storm with high performance brake system.

Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Creative Directors: Mariano Duhalde, Maximiliano Sanchez Correa, Tony Waissmann
Art Directors: Ramiro Garcia, Diego Fernandez Brun
Copywriters: Alejandro Devoto, Hernan Kritzer
Photographer: Matias Posti

Comments (20)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

excellent

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~ Quite obviously, I have gathered no moss ! ~

mgriff21's picture
mgriff21
Activity Score 592

I love the concept and idea. But it seems like this ad was just done for Goodyear in Columbia.

http://adsoftheworld.com/media/print/goodyear_break_1

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

adstrike's picture
adstrike
Activity Score 334

it was done first for mercedes and then in the colombia for goodyear...

inxiaonia's picture
inxiaonia
Activity Score 12

yeah,
but i personally think this is executed better...

Dalbir Singh's picture
Dalbir Singh
Activity Score 552

JWT Dubai did exactly a photocopy of this ad and won this year at Dubai Lynx award. Coincedence or pure copy?

http://www.dubailynx.com/winners/print/win_4_3_03633.htm

Dalbir
www.AdOfDaMonth.com

Agustina's picture
Agustina
Activity Score 4

I like much more this ones. Go Honda!!

Honda: 2007.
Mercedes Benz: 2008.
Goodyear: 2008 (very ugly ones!).

Dick Huges's picture
Dick Huges
Activity Score 937

lol you can post any date you want. If you did it in 2007 why just putting it up now? And the Mercedes Benz one already won an award.

rambambiro's picture
rambambiro
Activity Score 57

If you think thats a prove, this one have been finalist in several latinamerican festival last year, and de radio commercials of this campaign have won in festivals last year.

ivancapo's picture
ivancapo
Activity Score 88

The art direction is much better than the others. I like the whole campaign.
Well done guys!

lasirenita's picture
lasirenita
Activity Score 42

Absolutely unbelievable.
Have this people never heard about this site?

laksh08's picture
laksh08
Activity Score 111

its good thought

adsthinker's picture
adsthinker
Activity Score 119

although its been done by goodyear, this idea is better apply in brake system rather than tyre. dont u agree?

Vicomte's picture
Vicomte
Activity Score 287

The same ad than goodyear. Right...

Martijn's picture
Martijn
Activity Score 1888

This one was published in September 2007, the Goodyear one March 2008.

adsthinker's picture
adsthinker
Activity Score 119

thanks to point out!

theanc's picture
theanc
Activity Score 2783

Fucking good art direction.

http://augustocorreia.carbonmade.com

drunk dave's picture
drunk dave
Activity Score 1066

you are an idiot obviously. this is not art direction... it's photoshop jizm smeer.

rambambiro's picture
rambambiro
Activity Score 57

I think you are an idiot if you think that photography and photomanipulation is not art direction, so art direction is only illustrations? or the way you place the logo?

Mc Cain's picture
Mc Cain
Activity Score 29

Realmente me gusta mucho.

Le doy un puto el que lee de oro.

rolling.stone's picture
rolling.stone
Activity Score 2741

excellent

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

rolling.stone's picture
rolling.stone
Activity Score 2741

excellent

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

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