Honda: Ball

New Honda Storm with high performance brake system.

Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Creative Directors: Mariano Duhalde, Maximiliano Sanchez Correa, Tony Waissmann
Art Directors: Ramiro Garcia, Diego Fernandez Brun
Copywriters: Alejandro Devoto, Hernan Kritzer
Photographer: Matias Posti
Published: September 2007

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20 comments

mgriff21's picture
mgriff21
592 pencils

I love the concept and idea. But it seems like this ad was just done for Goodyear in Columbia.

http://adsoftheworld.com/media/print/goodyear_break_1

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

adstrike's picture
adstrike
334 pencils

it was done first for mercedes and then in the colombia for goodyear...

inxiaonia's picture
inxiaonia
12 pencils

yeah,
but i personally think this is executed better...

Dalbir Singh's picture
Dalbir Singh
552 pencils

JWT Dubai did exactly a photocopy of this ad and won this year at Dubai Lynx award. Coincedence or pure copy?

http://www.dubailynx.com/winners/print/win_4_3_03633.htm

Dalbir
www.AdOfDaMonth.com

Agustina's picture
Agustina
4 pencils

I like much more this ones. Go Honda!!

Honda: 2007.
Mercedes Benz: 2008.
Goodyear: 2008 (very ugly ones!).

Dick Huges's picture
Dick Huges
939 pencils

lol you can post any date you want. If you did it in 2007 why just putting it up now? And the Mercedes Benz one already won an award.

rambambiro's picture
rambambiro
57 pencils

If you think thats a prove, this one have been finalist in several latinamerican festival last year, and de radio commercials of this campaign have won in festivals last year.

ivancapo's picture
ivancapo
88 pencils

The art direction is much better than the others. I like the whole campaign.
Well done guys!

lasirenita's picture
lasirenita
42 pencils

Absolutely unbelievable.
Have this people never heard about this site?

laksh08's picture
laksh08
111 pencils

its good thought

adsthinker's picture
adsthinker
119 pencils

although its been done by goodyear, this idea is better apply in brake system rather than tyre. dont u agree?

Vicomte's picture
Vicomte
287 pencils

The same ad than goodyear. Right...

Martijn's picture
Martijn
1900 pencils

This one was published in September 2007, the Goodyear one March 2008.

adsthinker's picture
adsthinker
119 pencils

thanks to point out!

theanc's picture
theanc
2778 pencils

Fucking good art direction.

http://augustocorreia.carbonmade.com

drunk dave's picture
drunk dave
1066 pencils

you are an idiot obviously. this is not art direction... it's photoshop jizm smeer.

rambambiro's picture
rambambiro
57 pencils

I think you are an idiot if you think that photography and photomanipulation is not art direction, so art direction is only illustrations? or the way you place the logo?

Mc Cain's picture
Mc Cain
29 pencils

Realmente me gusta mucho.

Le doy un puto el que lee de oro.

rolling.stone's picture
rolling.stone
2740 pencils

excellent

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~ Quite obviously, I have gathered no moss ! ~

rolling.stone's picture
rolling.stone
2740 pencils

excellent

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~ Quite obviously, I have gathered no moss ! ~

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