Honda: Ball

Honda: Ball

New Honda Storm with high performance brake system.

Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Creative Directors: Mariano Duhalde, Maximiliano Sanchez Correa, Tony Waissmann
Art Directors: Ramiro Garcia, Diego Fernandez Brun
Copywriters: Alejandro Devoto, Hernan Kritzer
Photographer: Matias Posti
Published: September 2007

Your rating: None Average: 5.9 (18 votes)

Comments

Submitted by mgriff21 on Wed, 2008-04-09 19:39.

I love the concept and idea. But it seems like this ad was just done for Goodyear in Columbia.

http://adsoftheworld.com/media/print/goodyear_break_1

Submitted by adstrike on Fri, 2008-04-11 10:46.

it was done first for mercedes and then in the colombia for goodyear...

Submitted by inxiaonia on Wed, 2008-04-09 19:45.

yeah,
but i personally think this is executed better...

Submitted by dalbir on Wed, 2008-04-09 21:08.

JWT Dubai did exactly a photocopy of this ad and won this year at Dubai Lynx award. Coincedence or pure copy?

http://www.dubailynx.com/winners/print/win_4_3_03633.htm

Dalbir
www.AdOfDaMonth.com

Submitted by Agustina on Thu, 2008-04-10 11:32.

I like much more this ones. Go Honda!!

Honda: 2007.
Mercedes Benz: 2008.
Goodyear: 2008 (very ugly ones!).

Submitted by Dick Huges on Thu, 2008-04-10 11:38.

lol you can post any date you want. If you did it in 2007 why just putting it up now? And the Mercedes Benz one already won an award.

Submitted by rambambiro on Fri, 2008-04-11 14:12.

If you think thats a prove, this one have been finalist in several latinamerican festival last year, and de radio commercials of this campaign have won in festivals last year.

Submitted by ivancapo on Wed, 2008-04-09 22:14.

The art direction is much better than the others. I like the whole campaign.
Well done guys!

Submitted by lasirenita on Thu, 2008-04-10 01:03.

Absolutely unbelievable.
Have this people never heard about this site?

abhishake.das's picture
Submitted by abhishake.das on Thu, 2008-04-10 01:06.

didn't we see something similar yesterday?

Submitted by laksh08 on Thu, 2008-04-10 02:10.

its good thought

Submitted by adsthinker on Thu, 2008-04-10 02:24.

although its been done by goodyear, this idea is better apply in brake system rather than tyre. dont u agree?

Submitted by Vicomte on Thu, 2008-04-10 02:45.

The same ad than goodyear. Right...

Submitted by Martijn on Thu, 2008-04-10 04:55.

This one was published in September 2007, the Goodyear one March 2008.

Submitted by adsthinker on Thu, 2008-04-10 07:38.

thanks to point out!

Submitted by theanc on Thu, 2008-04-10 10:57.

Fucking good art direction.

http://augustocorreia.carbonmade.com

Submitted by drunk dave on Thu, 2008-04-10 11:31.

you are an idiot obviously. this is not art direction... it's photoshop jizm smeer.

Submitted by rambambiro on Fri, 2008-04-11 14:14.

I think you are an idiot if you think that photography and photomanipulation is not art direction, so art direction is only illustrations? or the way you place the logo?

Submitted by Mc Cain on Thu, 2008-04-10 22:53.

Realmente me gusta mucho.

Le doy un puto el que lee de oro.