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Arrive home before yourself

Agency: 
Published/Aired: 
December 2011
Description: 

Arrive home before yourself. Honda CBR 1000 RR

Advertising Agency: Mccann Erickson,TLV, Israel
Executive Creative Director: Itai Galon
Creative Director: Irmi Nir
Art Director: Dana Moshkowitz
Copywriter: Tal Menkes
Photographer: Ilan Besor
Retouch: Yan Fedoroff

Comments (28)

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Highest Rated

neztor's picture
neztor
Activity Score 42

thanks for the explanation. I personally, like a lot of ppl in here, couldn't see it that way. Maybe it needs your copy: "faster than thought", that works.

morse's picture
morse
Activity Score 17364

I don't get it. Is it funny to find yourself in bed with your wife?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

AND she looks pissed.

The Jobless Writer
Will Think for Salary

Hadrons's picture
Hadrons
Activity Score 6017

Let's see - He is surprised both in bed and at the door, she is pissed, the evidence in the room looks like this was a tryst - and you are trying to sell me a powerful 1000 cc motorcycle for heavens sake ?! -
So you come to the conclusion: the creative team was probably horny, and the client didn't get any that day.
This is only an educated guess, other than that i can't explain why they chose this bad angle to sell such a beast.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

clearsky1989's picture
clearsky1989
Activity Score 429

are you really in creative? I don't think so.

The concept here is "Faster than Thought"

i.e. With this fast bike, he reached and settled in his home before he even thought about it.

Simple.

neztor's picture
neztor
Activity Score 42

thanks for the explanation. I personally, like a lot of ppl in here, couldn't see it that way. Maybe it needs your copy: "faster than thought", that works.

NicoCiego's picture
NicoCiego
Activity Score 1033

*facepalm*

simonds08's picture
simonds08
Activity Score 598

+1

tamer samy's picture
tamer samy
Activity Score 681

is it a 44 shoe size !

TAMER SAMY
www.leapstudios.net

kalpesh78's picture
kalpesh78
Activity Score 2578

too far fetched...

ideas....30 minutes nahi toh free.

kleenex's picture
kleenex
Activity Score 43473

The copy does not work with the ad at all.

Ed Rapport's picture
Ed Rapport
Activity Score 724

Where's The BENEFIT? What's The of selling sex?

andylefty's picture
andylefty
Activity Score 4535

For a motorcycle sure.

Andrej's picture
Andrej
Activity Score 656

This may just be one of the poorest and most ham-handed ideas ever executed.

clearsky1989's picture
clearsky1989
Activity Score 429

Which is poor? This idea or your eyesight?

clearsky1989's picture
clearsky1989
Activity Score 429

Damn. Never criticize an idea without fully understanding it.

luckyzebra's picture
luckyzebra
Activity Score 93

If it's not easy to understand, then one sure can criticize it, I say.

clearsky1989's picture
clearsky1989
Activity Score 429

Brilliant Insight !The guy never realised when he reached home.

bobby666's picture
bobby666
Activity Score 1460

clearsky, i really like the way u supported the ad... its really a cool insight... and one needs brain to understand... the morons get pleasure talking crap... good work team...

simonds08's picture
simonds08
Activity Score 598

this ad blows

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Cheap shot on sex again, but the line is funny.
IMO they all should've been surprised. And it shouldn't be about sex.
Should have dug deeper on the insight because the concept is good.

TheWasteBin's picture
TheWasteBin
Activity Score 108

It's supposed to be cheeky. It says, 'We make really fast bikes, like so fast you'll arrive home before yourself.' It works and is funny because it uses situational humor in a situation that could never actually happen. It's obviously not making a connection to sex, don't take it too litterally and you'll do fine.Made me laugh. Might work better though if everyone had a confused look. Maybe the guy at the door looking at the girl, girl looking at both of them, and guy in the middle looking bewilderingly into space. Just my 2cents.

hoozn's picture
hoozn
Activity Score 353

Thx Cpt Obvious =)

I think everyone gets the idea (probably because the explanation is part of the copy).

However, as you already pointed out, the picture itself is a bit weird and refers to cheating (which inevitably leads to the sex connection) rather than to that "WTF? oh, wait, i see what you did there. lulz" moment.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

TheWasteBin's picture
TheWasteBin
Activity Score 108

Ha, yeah, I completely agree, pretty obvious. Just helping our fellow ads of the worlder's out. A few of the early comments didn't seem to completely grasp the concept. My bad.

nourgad's picture
nourgad
Activity Score 17

amazing and blows

guto_soares's picture
guto_soares
Activity Score 107

The copy could be better.

iambusy's picture
iambusy
Activity Score 2219

i still liked it...its nice. its got that feel... in a different way... daja vu types

busy.

sintra's picture
sintra
Activity Score 699

nice , copy could be better.

MikeYikes's picture
MikeYikes
Activity Score 117

Funny.

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