Honda: Arrive home before yourself

Arrive home before yourself. Honda CBR 1000 RR

Advertising Agency: Mccann Erickson,TLV, Israel
Executive Creative Director: Itai Galon
Creative Director: Irmi Nir
Art Director: Dana Moshkowitz
Copywriter: Tal Menkes
Photographer: Ilan Besor
Retouch: Yan Fedoroff
Published: December 2011


morse's picture
16547 pencils

I don't get it. Is it funny to find yourself in bed with your wife?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture
Roger Keynes
5498 pencils

AND she looks pissed.

The Jobless Writer
Will Think for Salary

Hadrons's picture
5991 pencils

Let's see - He is surprised both in bed and at the door, she is pissed, the evidence in the room looks like this was a tryst - and you are trying to sell me a powerful 1000 cc motorcycle for heavens sake ?! -
So you come to the conclusion: the creative team was probably horny, and the client didn't get any that day.
This is only an educated guess, other than that i can't explain why they chose this bad angle to sell such a beast.


clearsky1989's picture
429 pencils

are you really in creative? I don't think so.

The concept here is "Faster than Thought"

i.e. With this fast bike, he reached and settled in his home before he even thought about it.


neztor's picture
42 pencils

thanks for the explanation. I personally, like a lot of ppl in here, couldn't see it that way. Maybe it needs your copy: "faster than thought", that works.

NicoCiego's picture
1035 pencils


simonds08's picture
598 pencils


tamer samy's picture
tamer samy
683 pencils

is it a 44 shoe size !

kalpesh78's picture
2580 pencils

too far fetched...

ideas....30 minutes nahi toh free.

kleenex's picture
34600 pencils

The copy does not work with the ad at all.

Ed Rapport's picture
Ed Rapport
724 pencils

Where's The BENEFIT? What's The of selling sex?

andylefty's picture
4539 pencils

For a motorcycle sure.

Andrej's picture
656 pencils

This may just be one of the poorest and most ham-handed ideas ever executed.

clearsky1989's picture
429 pencils

Which is poor? This idea or your eyesight?

clearsky1989's picture
429 pencils

Damn. Never criticize an idea without fully understanding it.

luckyzebra's picture
93 pencils

If it's not easy to understand, then one sure can criticize it, I say.

clearsky1989's picture
429 pencils

Brilliant Insight !The guy never realised when he reached home.

bobby666's picture
1460 pencils

clearsky, i really like the way u supported the ad... its really a cool insight... and one needs brain to understand... the morons get pleasure talking crap... good work team...

simonds08's picture
598 pencils

this ad blows

Nike Diesel's picture
Nike Diesel
13389 pencils

Cheap shot on sex again, but the line is funny.
IMO they all should've been surprised. And it shouldn't be about sex.
Should have dug deeper on the insight because the concept is good.

TheWasteBin's picture
108 pencils

It's supposed to be cheeky. It says, 'We make really fast bikes, like so fast you'll arrive home before yourself.' It works and is funny because it uses situational humor in a situation that could never actually happen. It's obviously not making a connection to sex, don't take it too litterally and you'll do fine.Made me laugh. Might work better though if everyone had a confused look. Maybe the guy at the door looking at the girl, girl looking at both of them, and guy in the middle looking bewilderingly into space. Just my 2cents.

hoozn's picture
353 pencils

Thx Cpt Obvious =)

I think everyone gets the idea (probably because the explanation is part of the copy).

However, as you already pointed out, the picture itself is a bit weird and refers to cheating (which inevitably leads to the sex connection) rather than to that "WTF? oh, wait, i see what you did there. lulz" moment.

who cares? ima play some tunes instead

TheWasteBin's picture
108 pencils

Ha, yeah, I completely agree, pretty obvious. Just helping our fellow ads of the worlder's out. A few of the early comments didn't seem to completely grasp the concept. My bad.

nourgad's picture
17 pencils

amazing and blows

guto_soares's picture
107 pencils

The copy could be better.

iambusy's picture
2219 pencils

i still liked it...its nice. its got that feel... in a different way... daja vu types


sintra's picture
699 pencils

nice , copy could be better.

MikeYikes's picture
117 pencils


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