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Amy

Agency: 
Published/Aired: 
March 2011
Description: 

Art Director:Hagar Nahum Brockmann

Amy, 6 years old.
Hasn't visited her grandmother in weeks because of high fuel prices.
Don’t let high fuel prices tear your family apart.
Honda Jazz, The Most Fuel-Efficient supermini car.

Advertising Agency: Mccann Erickson, TeL Aviv, Israel
Creative Director: Itay Galon
Copywriter: Ami Alush
Designer: Eli Azarzar, Zvi Keren
Photographer: Ian Pedoroff

Comments (9)

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Highest Rated

CommandZ's picture
CommandZ
Activity Score 2498

Ditto the above. SO UN-HONDA.

TommyO's picture
TommyO
Activity Score 1866

Fuel prices in Israel ARE high. Many ads there revolve around the subject of fuel lately. Still, this is not one of the best.

Prof's picture
Prof
Activity Score 1449

so bad, so forced, so un-honda.

Quite really.

tirthomitro's picture
tirthomitro
Activity Score 2758

correct - SO UN-HONDA

they showed me a picture & i laughed
dignity has never been photographed

jackblack's picture
jackblack
Activity Score 2355

I kind of chuckled. Okay... poor girl.

dadada's picture
dadada
Activity Score 1720

emotional ad, i wanna cry :(

Everybody is creative, be yourself.

Glut's picture
Glut
Activity Score 3935

why so depressing? bad

shawnbarrytoronto's picture
shawnbarrytoronto
Activity Score 30

That could also be an ad for "Support our troops" with a dead daddy never coming home. Too heavy and menacing.

Jeez, Honda ...you're tearing ME apart.

Boxey's picture
Boxey
Activity Score 8881

Nothing here.

CommandZ's picture
CommandZ
Activity Score 2498

Ditto the above. SO UN-HONDA.

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