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Honda Acura ZDX: This is Not New

Honda Acura ZDX: This is Not New
Your rating: None Average: 3.9 (14 votes)

This is not new.
New has gotten old. It's exhausted, winded and has seen better days. So let's not call this new. Let's settle on something else. Let's simply call this next. Introducing the first creation from Acura Design Studio — the ZDX four-door coupe concept. Introducing Next.
Acura Advance

Advertising Agency: rp&, Santa Monica, CA, USA
RPA/Chief Creative Officer: David Smith
Creative Director/Copywriter: John Hage
Head of Art: Phillip Squier
Photographer: John Midgley
Production: Shirley Tuber

2 Comments

sold's picture 2623 pencils
sold | Fri, 2010-02-05 23:34

sorry, weak campaign.

raghavendra's picture 238 pencils
raghavendra | Sat, 2010-02-06 00:25

this is a much better campaign than the following one, especially the copy bit

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