Honda Acura ZDX: Middle

When it comes to design, the middle is no place to be.
As the first concept from the new Acura Design Studio, the ZDX represents a dramatic shift in how cars are created. New processes were invented. Old ideas discarded. The entire approach was completely rethought. And what emerged wasn't just a car that avoids the middle. But one that could not possibly be further from it.
Acura Advance

Advertising Agency: rp&, Santa Monica, CA, USA
RPA/Chief Creative Officer: David Smith
Creative Director: John Hage
Head of Art: Phillip Squier
Art Director: Adam Groves
Copywriter: Zac Ryder
Photographer: John Midgley
Production: Lillian Lisa