Honda Acura ZDX: Curiosity Kills Complacency

Introducing the Acura ZDX four-door coupe concept. Introducing Next.
Acura Advance

Advertising Agency: rp&, Santa Monica, CA, USA
Creative Director: John Hage
Head of Art: Phillip Squier
EVP, CCO: David Smith
Executive Producer: Jack Epsteen

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6 comments

238 pencils

raghavendraSaturday, February 6, 2010 - 00:22

i don't like this campaign...boring

1434 pencils

bobby666Saturday, February 6, 2010 - 07:53

nothing great... so so...

29998 pencils

sirvanSaturday, February 6, 2010 - 09:53

The TV spot was so sublime, but the rest of it is all over the place. In a bad way. The "?" to "!" might be a bigger idea than just one spot, but this campaign isn't it.

+++

"I love some things, and don't love some other things."

3677 pencils

HibonSaturday, February 6, 2010 - 15:27

Why car ads look all the same?

Simple ideas are the best !

814 pencils

ek kanyaSunday, February 7, 2010 - 01:03

the car design is copied from BMW X6

am an advertising junkie | read my flog at http://www.desicreative.com/forum

2384 pencils

xcreativitySunday, February 7, 2010 - 12:17

I think it's a common ad with a common message. Not so great in my opinion.

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