Introducing the Acura ZDX four-door coupe concept. Introducing Next.
Acura Advance
Advertising Agency: rp&, Santa Monica, CA, USA
Creative Director: John Hage
Head of Art: Phillip Squier
EVP, CCO: David Smith
Executive Producer: Jack Epsteen
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6 Comments
i don't like this campaign...boring
nothing great... so so...
The TV spot was so sublime, but the rest of it is all over the place. In a bad way. The "?" to "!" might be a bigger idea than just one spot, but this campaign isn't it.
+++
"I love some things, and don't love some other things."
Why car ads look all the same?
Simple ideas are the best !
the car design is copied from BMW X6
am an advertising junkie | read my flog at http://www.desicreative.com/forum
I think it's a common ad with a common message. Not so great in my opinion.
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
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