Honda Acura ZDX: Curiosity Kills Complacency

Introducing the Acura ZDX four-door coupe concept. Introducing Next.
Acura Advance

Advertising Agency: rp&, Santa Monica, CA, USA
Creative Director: John Hage
Head of Art: Phillip Squier
EVP, CCO: David Smith
Executive Producer: Jack Epsteen


raghavendra's picture
232 pencils

i don't like this campaign...boring

bobby666's picture
1460 pencils

nothing great... so so...

sirvan's picture
29870 pencils

The TV spot was so sublime, but the rest of it is all over the place. In a bad way. The "?" to "!" might be a bigger idea than just one spot, but this campaign isn't it.


"I love some things, and don't love some other things."

Hibon's picture
3736 pencils

Why car ads look all the same?

Simple ideas are the best !

ek kanya's picture
ek kanya
814 pencils

the car design is copied from BMW X6

am an advertising junkie | read my flog at

xcreativity's picture
2374 pencils

I think it's a common ad with a common message. Not so great in my opinion.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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