Honda: 5 stars, 3

Honda motorcycles. The journey is the destination.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Director: Renato Butori
Copywriter: Roberto Kilciauskas
Photographer: Getty Images
Published: April 2013

3 comments

kleenex's picture
kleenex
37457 pencils

Three duds..

Inkwell's picture
Inkwell
148 pencils

I don't get the hovels in the pictures.

faissalo's picture
faissalo
736 pencils

It means where you stay doesn't matter. It's the road that's important

Nice init

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