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5 stars, 2

Agency: 
Published/Aired: 
April 2013
Description: 

Honda motorcycles. The journey is the destination.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Director: Renato Butori
Copywriter: Roberto Kilciauskas
Photographer: Getty Images

Comments (3)

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Highest Rated

faissalo's picture
faissalo
Activity Score 728

This is a scamp ! That needs a lot more thinking

Nice init

talkingisfree's picture
talkingisfree
Activity Score 2710

Good concept expressed in a not so good way. There's some good idea close to this one somewhere but it is not this, this is just an illustration of the concept.

CreativeNinja's picture
CreativeNinja
Activity Score 133

Lost in translation???

faissalo's picture
faissalo
Activity Score 728

This is a scamp ! That needs a lot more thinking

Nice init

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