Honda: 5 stars, 2

Honda motorcycles. The journey is the destination.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Director: Renato Butori
Copywriter: Roberto Kilciauskas
Photographer: Getty Images
Published: April 2013


talkingisfree's picture
2659 pencils

Good concept expressed in a not so good way. There's some good idea close to this one somewhere but it is not this, this is just an illustration of the concept.

CreativeNinja's picture
133 pencils

Lost in translation???

faissalo's picture
736 pencils

This is a scamp ! That needs a lot more thinking

Nice init

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