Homeless Seal

You can help. Stop global warming.
Animals around the world are losing their habitats due to climate change. By turning off your TV, stereo and computer when not using them, you can help prevent this. Take action now. www.wwf.fi

Advertising Agency: EuroRSCG, Helsinki, Finland
Creative Director: Marcelo Coutinho
Art Director: Luiz Risi
Copywriter: Leena Yliportimo

May 2007


Spanky's picture
4899 pencils

i'll stop global warming if you'll stop making bad global warming ads.

copycomoelcopi's picture
822 pencils

fair exchange…

postman's picture
951 pencils

I find the idea ok. But the seal seems to be freezing which contradicts global "warming". And, shouldn't the "stop" be unplugged?

timeless's picture
10 pencils

don't you think there will be no dry place here on earth when the global warming things arrived?

ivan's picture

Not everything will be underwater. Highlands will be just fine. Except for social consequences.

ironcity's picture
55 pencils

a first thought executed well.

Sally's picture
10 pencils

Excellent. Great story, beautifull execution. Touchy way of telling about global warming. Best ad I've ever seen about this subject.

Christina's picture
24 pencils

I think I like this even more than the bear. Just need to understant a little about global warming to get it straight away - and that should not be too much to ask from anyone. Great!

itch's picture
806 pencils

awwwww... interesting!

* it's not how good you are. it's how good you want it to be *

kt_zoo's picture
21 pencils

i agree with 'awwww' lol. its so cute. Melts hearts before you realise what it's about. Like the idea, but as said before, seal? cold? in warm weather? huh??

world121's picture
13 pencils

Hey, definitely this is a piece of idea which has been well executed in this ad. No doubt Global warming is one single problem which is griping the whole world. And if we won’t start doing something regarding that, soon we will all be under the wrath of the climatic changes and its further consequences. I think seal is the most appropriate animal to show the example because they will one of the first creatures to be effected by this Global warming. Sharing this link : http://adsoftheworld.com/media/print/wwf_seal_0macaws as pets?size=_original

Platinum's picture
13 pencils

unusual concept, like it

http://luess.com/ - Inspired File Search

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