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Homeless Seal

Published/Aired: 
May 2007
Description: 

You can help. Stop global warming.
Animals around the world are losing their habitats due to climate change. By turning off your TV, stereo and computer when not using them, you can help prevent this. Take action now. www.wwf.fi

Advertising Agency: EuroRSCG, Helsinki, Finland
Creative Director: Marcelo Coutinho
Art Director: Luiz Risi
Copywriter: Leena Yliportimo

Comments (12)

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Highest Rated

Platinum's picture
Platinum
Activity Score 13

unusual concept, like it

http://luess.com/ - Inspired File Search

Spanky's picture
Spanky
Activity Score 4899

i'll stop global warming if you'll stop making bad global warming ads.

copycomoelcopi's picture
copycomoelcopi
Activity Score 822

fair exchange…

postman's picture
postman
Activity Score 951

I find the idea ok. But the seal seems to be freezing which contradicts global "warming". And, shouldn't the "stop" be unplugged?

timeless's picture
timeless
Activity Score 10

don't you think there will be no dry place here on earth when the global warming things arrived?

ivan's picture
ivan

Not everything will be underwater. Highlands will be just fine. Except for social consequences.

ironcity's picture
ironcity
Activity Score 55

a first thought executed well.

Sally's picture
Sally
Activity Score 10

Excellent. Great story, beautifull execution. Touchy way of telling about global warming. Best ad I've ever seen about this subject.

Christina's picture
Christina
Activity Score 24

I think I like this even more than the bear. Just need to understant a little about global warming to get it straight away - and that should not be too much to ask from anyone. Great!

itch's picture
itch
Activity Score 806

awwwww... interesting!

* it's not how good you are. it's how good you want it to be *

kt_zoo's picture
kt_zoo
Activity Score 21

i agree with 'awwww' lol. its so cute. Melts hearts before you realise what it's about. Like the idea, but as said before, seal? cold? in warm weather? huh??

world121's picture
world121
Activity Score 13

Hey, definitely this is a piece of idea which has been well executed in this ad. No doubt Global warming is one single problem which is griping the whole world. And if we won’t start doing something regarding that, soon we will all be under the wrath of the climatic changes and its further consequences. I think seal is the most appropriate animal to show the example because they will one of the first creatures to be effected by this Global warming. Sharing this link : http://adsoftheworld.com/media/print/wwf_seal_0macaws as pets?size=_original

Platinum's picture
Platinum
Activity Score 13

unusual concept, like it

http://luess.com/ - Inspired File Search

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