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26 comments

Guest's picture
Guest

wht's this?

Blahg's picture
Blahg
616 pencils

This looks like a home from the 70's, repackaged. They could have at least used a "new" home. Bad art direction.

andrej dwin's picture
andrej dwin
939 pencils

gosh you're so wrong on this one.
it's not for canada, it's for the saudis. and that's more or less what they consider as classy furniture (unfortunately).
it's a very good idea. especially for dubai.

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Poncharello's picture
Poncharello

Would you buy a house made out of cardboard? Specially with the image that prefabricated houses have, of being weak in materials and construction? Crappy idea. The two paintings on the wall are clearly set up, the shade of the wall does not continue with the one on the paintings.

postman's picture
postman
951 pencils

I agree. I got the impression first that they were selling all the furniture stuff. Which would make sense because you've got to "add" a house then. But the way it is it's not selling anything.

Guest's picture
Guest

SOMETIMES I FELT SO SIMPLE PERSPECTIVE ABOUT FEEDBACK
PLEASE THINK STRATEGICALLY

Blahg's picture
Blahg
616 pencils

Please comment coherently.

Amrit Pankaj's picture
Amrit Pankaj

You clearly don't have a sense of humour, do you?

Guest's picture
Guest

Grow up buddies... What they are showing is a peek into a carton in which a new house is packed and ready for delivery.... It's a good idea though the art could have been better

Poncharello's picture
Poncharello

It is not clear in the art direction that its a peek. It should be more obious...Even if it was a peek, its a basic idea, nothing to be proud of.

ccsman04's picture
ccsman04
165 pencils

That was my take when I first looked at this. NOT a new "home" but what goes INSIDE of your home. Thats where the copy fails in this ad. Its not a "bad" idea, rather its just not a "good" idea.

Vijay Kumar's picture
Vijay Kumar

Just love this campaign - especially the art. Good stuff!

Blahg's picture
Blahg
616 pencils

Are you serious? When was the last time you saw cardboard packing with logos smaller than the staples? This looks like someone cobbled this together in half an hour using $1 stock photos.

Barkach's picture
Barkach
199 pencils

you people and your comments are bring this site down. Ivan don't let this happen

johnston's picture
johnston
144 pencils

Fun. Love it.

brain123's picture
brain123
830 pencils

If you made the art direction really creepy, this could be a great ad for a homeless people organization.

Guest's picture
Guest

I really do not understand what you are talking about. It is a simple idea that very clear shows that they will deliver your home to you by placing a home inside a carton box ( and it IS a new home, and the taste is a matter of individuals). Upon art direction I can not tell mutch, but the idea itself is good and works, especially for Dubai, as andrej dwin pointed out. and, it is not a classical peek situation where you see something through a small hole, i think the other guest before me just tryed to explain the idea.

Guest's picture
Guest

I love it, its shooting the message straight.

Guest's picture
Guest

Another great ad most of the commenters would love to have in their portfolio. Stop the envy, enjoy.

Guest's picture
Guest

Looks like whoever made this ad has discovered it on here and taken to adding good comments about a not-so-clear ad.

Oh, and berating people for critique!

Nice way to show inability to handle criticism, guys!

Guest's picture
Guest

poor art dirction

amritpankaj's picture
amritpankaj

Would you buy a house made out of cardboard? Specially with the image that prefabricated houses have, of being weak in materials and construction? Crappy idea. The two paintings on the wall are clearly set up, the shade of the wall does not continue with the one on the paintings.

I ment this guy:
You clearly don't have a sense of humour, do you?

cortescreativo's picture
cortescreativo
118 pencils

i like it a lot, i think many people here don't know what sells HOME CENTRE :P(miguelandréscortés / Art Director / Leo Burnett Colombiana)

(miguelandréscortés / Graphic Creative / Y&R)

jasonism's picture
jasonism
8 pencils

Poncharello, you should think first - real well - before you post anything because you are not smart

Fusuckachickenhead's picture
Fusuckachickenhead
25 pencils

Brilliant. Well done.

Copy_ranter's picture
Copy_ranter
194 pencils

This is a brilliantly done idea! The concept to execution are on spot!

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