Home Centre: New homes, 2
New homes, delivered.
Advertising Agency: The Classic Partnership, Dubai, UAE
Creative Director: Pankaj Ramnathkar
Art Director: Heetal Dattani
Copywriter: Leela Alvares
Published: October 2007
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26 Comments
wht's this?
This looks like a home from the 70's, repackaged. They could have at least used a "new" home. Bad art direction.
gosh you're so wrong on this one.
it's not for canada, it's for the saudis. and that's more or less what they consider as classy furniture (unfortunately).
it's a very good idea. especially for dubai.
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Would you buy a house made out of cardboard? Specially with the image that prefabricated houses have, of being weak in materials and construction? Crappy idea. The two paintings on the wall are clearly set up, the shade of the wall does not continue with the one on the paintings.
I agree. I got the impression first that they were selling all the furniture stuff. Which would make sense because you've got to "add" a house then. But the way it is it's not selling anything.
SOMETIMES I FELT SO SIMPLE PERSPECTIVE ABOUT FEEDBACK
PLEASE THINK STRATEGICALLY
Please comment coherently.
You clearly don't have a sense of humour, do you?
Grow up buddies... What they are showing is a peek into a carton in which a new house is packed and ready for delivery.... It's a good idea though the art could have been better
It is not clear in the art direction that its a peek. It should be more obious...Even if it was a peek, its a basic idea, nothing to be proud of.
That was my take when I first looked at this. NOT a new "home" but what goes INSIDE of your home. Thats where the copy fails in this ad. Its not a "bad" idea, rather its just not a "good" idea.
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Just love this campaign - especially the art. Good stuff!
Are you serious? When was the last time you saw cardboard packing with logos smaller than the staples? This looks like someone cobbled this together in half an hour using $1 stock photos.
you people and your comments are bring this site down. Ivan don't let this happen
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Fun. Love it.
If you made the art direction really creepy, this could be a great ad for a homeless people organization.
I really do not understand what you are talking about. It is a simple idea that very clear shows that they will deliver your home to you by placing a home inside a carton box ( and it IS a new home, and the taste is a matter of individuals). Upon art direction I can not tell mutch, but the idea itself is good and works, especially for Dubai, as andrej dwin pointed out. and, it is not a classical peek situation where you see something through a small hole, i think the other guest before me just tryed to explain the idea.
I love it, its shooting the message straight.
Another great ad most of the commenters would love to have in their portfolio. Stop the envy, enjoy.
Looks like whoever made this ad has discovered it on here and taken to adding good comments about a not-so-clear ad.
Oh, and berating people for critique!
Nice way to show inability to handle criticism, guys!
poor art dirction
Would you buy a house made out of cardboard? Specially with the image that prefabricated houses have, of being weak in materials and construction? Crappy idea. The two paintings on the wall are clearly set up, the shade of the wall does not continue with the one on the paintings.
I ment this guy:
You clearly don't have a sense of humour, do you?
i like it a lot, i think many people here don't know what sells HOME CENTRE :P(miguelandréscortés / Art Director / Leo Burnett Colombiana)
(miguelandréscortés / Graphic Creative / Y&R)
Poncharello, you should think first - real well - before you post anything because you are not smart
Brilliant. Well done.
This is a brilliantly done idea! The concept to execution are on spot!