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21 comments

Desi's picture
Desi
1052 pencils

Amazing, kudos, wow....

ChuckNorris's picture
ChuckNorris
834 pencils

uhhh....okay.

LAZ's picture
LAZ
288 pencils

bring on the animalrights-people :)

but, nicely done.

/LAZ

popdistortion's picture
popdistortion
1594 pencils

Again... are these sofas made from leather from African animals? Or is 'genuine' leather only limited to that part of the world? Bit weird. Like the art direction but simply can't agree with the idea behind it.

wgeddes's picture
wgeddes
298 pencils

same ad three times, how come nobody seems to notice these days?

Linqianli's picture
Linqianli
14 pencils

This ad is a first thought. Lemme print this out so I can put it on the ground and take a dump on it.

ChuckNorris's picture
ChuckNorris
834 pencils

Sucks.

Pila's picture
Pila
177 pencils

Superb art direction. Bravo

Pila

ripster's picture
ripster
152 pencils

almost everyone is praising this campaign. But may i ask, why? Common the eyecandy is not that strong.

It's not looking bad at all, however a good ad today is not just made of nice visuals. I don't get the idea completed on these 3. I think i can grab the thought of the creator, but something is wrong with that one.

Honestly, it misses pure relevance. Be it elephants, hippos, armadillo, crocodiles or lions. Sofas or leather are not ripped from them. The leather of these animals will be original, but what else?

Wachting these ads, you might think it's a special promotion for sofas, even when it is a symbol of home living.

Be it my guts, balls or brain, i have the feeling, i've already seen sth similiar more than one time before.

act's picture
act
535 pencils

This campaign tells me that these sofas are weather proof. Thats all.

gluebrand's picture
gluebrand
119 pencils

That is very sad. I feel for you.

qiongyong2233's picture
qiongyong2233
34 pencils

i think it is a ads of the commonweal

alaa1515's picture
alaa1515
2 pencils

Wrong play ad.

Nice art direction

Bad Idia because i cant get why use a real background he could use any other thing to convay his message

gluebrand's picture
gluebrand
119 pencils

I don't know what most of you are so salty about. These ads are stunning! Granted, it's repeated thrice (happens all the time), but the initial Idea is still fire! I wish I'd thought of it.

ripster's picture
ripster
152 pencils

why is the initial idea fire? i have not yet seen arguements for the stunning statements ;)

Belka's picture
Belka
6 pencils

WTF?

sanjukappil's picture
sanjukappil
14 pencils

Again...............Great.Partnership!!!

picturejockey's picture
picturejockey
658 pencils

I don't know if this is so good in selling the product as it is telling me that the animals in the wild were killed to be converted to a couch in your living room.

mostlatest's picture
mostlatest
38 pencils

Picturejockey is right there. Do not take the sofas out of their natural habitat.

get_tune_with_me's picture
get_tune_with_me
66 pencils

seems like animals here were skin out and made it into sofa (obiviously it ill be geniune leather). But good art direction!!

sold's picture
sold
3219 pencils

interesting concept, but i feel a little guilty of death animals... just for a sofa?
sell well does not mean sell whatever the price.

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