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Published/Aired: 
August 2006

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Description: 

Every time you flip the page something horrible is about to happen to your house. Great way to demonstrate the importance of home insurance. Please provide translation if you read Dutch.

Advertising Agency: DDB, Amsterdam, The Netherlands
Copywriter: Marcel De Jonge
Art Director: Martin Cornelissen
Photographer: Jaap Vliegenthart

Comments (13)

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Highest Rated

drizae's picture
drizae
Activity Score 503

Nice use of media, beautiful art direction
Godzilla was a bit weird though.

Fail Harder.

Bram's picture
Bram

The copy says: open this flap and leave it opened while you turn over the pages

popdistortion's picture
popdistortion
Activity Score 1592

This is the best of the lot today. Very nice execution and I like the fact that they over exaggerate at the end. Also it makes the viewer interact with the ad. They love that kind of stuff.

whitewood's picture
whitewood

The last page says "the things you don't want to think about are the things we're thinking about"

MADE in the USA's picture
MADE in the USA
Activity Score 434

Oh man, going from the beautiful peaceful freshness of a rural setting to refineries and interstate highways is graphic enough for me. And poignant as well this stuff really happens!

later

ALAA's picture
ALAA
Activity Score 441

Amazing... One of the best + good art direction.

Mtl Dave's picture
Mtl Dave
Activity Score 274

Excellent. Creative, interactive and funny.

Zulu's picture
Zulu
Activity Score 84

Genius.

hadisyriani's picture
hadisyriani
Activity Score 165

nice... very good art direction

Guest's picture
Guest

Hey look! It's another ad from Infinite Budget Land!
Wow!

whitespace's picture
whitespace
Activity Score 1953

Insurance companies tend to have tons of budget to begin with.

Jimbo's picture
Jimbo

Is that last one Godzilla?

leo_socra's picture
leo_socra

I know since i post for all i'm interested once or twice a month probably noone reads this but, if the refinerys explode you get payd by the ensurance, but if your quiet country place get sorrounded by an awfully f****up neighborhood with massive highway passing by your window and toxic wastes in the air all you can do is deal with it, there's no ensurance for that.

drizae's picture
drizae
Activity Score 503

Nice use of media, beautiful art direction
Godzilla was a bit weird though.

Fail Harder.

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