Holiland Sugar-Free Cake: Sugar cubes, 3

Advertising Agency: W&K Advertising, Beijing, China
Creative Director: Li Chen
Art Directors: Ning Yang
Copywriters: Miao Qiu, Shen Li
Illustrator: Ning Yang
Published: April 2008

12 comments

crisis's picture
crisis
189 pencils

I thought he was tying the line at first glance. Maybe a pair of scissors would have worked better.

philly's picture
philly
10 pencils

he is tying the line. He's tying the line that is attached to a plug on the inner tube to a stake in the ground. Its gonna unplug the inner tube and the sugar will melt in the water.

i like these. they're kinda funny.

crisis's picture
crisis
189 pencils

Ah, good call. I didn't think that was a plug.

STRTLRS's picture
STRTLRS
1607 pencils

That's because it's poorly executed. Whoever did this didn't take the time to draw with traditional tools. Instead they opted for Illustrator strokes that look weird.

www.storytellerscreative.com

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I think, therefore... yeah.

cocochiller's picture
cocochiller
146 pencils

Agreed, these really could have used a proper illustrator, some color, some depth. SOMEthing.

NatalieM's picture
NatalieM
1687 pencils

Agreed. This is devilishly funny. And cute to boot.

Prof's picture
Prof
1453 pencils

Quite really.

Kateter's picture
Kateter
2029 pencils

I prefer these:

http://adsoftheworld.com/media/print/fanta_dice

not quite the same, but similar and funnier.

Barbara Agatha G.'s picture
Barbara Agatha G.
70 pencils

So much could have been done here. I think the art direction was very plain.
i understand that hand-drawing is all "in" this year, but it doesn't support the idea strongly enough.
And, come on, the BRAND IS TOO SMALL!

philippertl's picture
philippertl
656 pencils

Just boring ...

onestepahead's picture
onestepahead
97 pencils

the poor sugar cube was going away anyways... why the cruel cup cake had to kill him. sob sob sniff sniff...

RoodDood's picture
RoodDood
46 pencils

yucks.

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