Holiland Sugar-Free Cake: Sugar cubes, 3

Holiland Sugar-Free Cake: Sugar cubes, 3

Advertising Agency: W&K Advertising, Beijing, China
Creative Director: Li Chen
Art Directors: Ning Yang, Qi Liu
Copywriters: Miao Qiu, Shen Li
Illustrator: Ning Yang
Published: April 2008

Your rating: None Average: 4.4 (12 votes)

Comments

I thought he was tying the line at first glance. Maybe a pair of scissors would have worked better.

he is tying the line. He's tying the line that is attached to a plug on the inner tube to a stake in the ground. Its gonna unplug the inner tube and the sugar will melt in the water.

i like these. they're kinda funny.

Ah, good call. I didn't think that was a plug.

STRTLRS's picture

That's because it's poorly executed. Whoever did this didn't take the time to draw with traditional tools. Instead they opted for Illustrator strokes that look weird.

www.storytellerscreative.com

Agreed, these really could have used a proper illustrator, some color, some depth. SOMEthing.

NatalieM's picture

Agreed. This is devilishly funny. And cute to boot.

-Natalie
www.topolewski.net

I prefer these:

http://adsoftheworld.com/media/print/fanta_dice

not quite the same, but similar and funnier.

So much could have been done here. I think the art direction was very plain.
i understand that hand-drawing is all "in" this year, but it doesn't support the idea strongly enough.
And, come on, the BRAND IS TOO SMALL!

true.
____________
Read and write a comment Ad(dicted)

Just boring ...

www.philippertl.co.uk
ILLUSTRATION / DESIGN freelance or permanent

onestepahead's picture

the poor sugar cube was going away anyways... why the cruel cup cake had to kill him. sob sob sniff sniff...

yucks.