Sugar cubes, 3

Agency Network: 
April 2008

Print advertisment created by W&K, China for Holiland, within the category: Food.

Advertising Agency: W&K Advertising, Beijing, China
Creative Director: Li Chen
Art Directors: Ning Yang
Copywriters: Miao Qiu, Shen Li
Illustrator: Ning Yang

Comments (12)

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crisis's picture
Activity Score 189

I thought he was tying the line at first glance. Maybe a pair of scissors would have worked better.

philly's picture
Activity Score 10

he is tying the line. He's tying the line that is attached to a plug on the inner tube to a stake in the ground. Its gonna unplug the inner tube and the sugar will melt in the water.

i like these. they're kinda funny.

crisis's picture
Activity Score 189

Ah, good call. I didn't think that was a plug.

STRTLRS's picture
Activity Score 1601

That's because it's poorly executed. Whoever did this didn't take the time to draw with traditional tools. Instead they opted for Illustrator strokes that look weird.

I think, therefore... yeah.

cocochiller's picture
Activity Score 146

Agreed, these really could have used a proper illustrator, some color, some depth. SOMEthing.

NatalieM's picture
Activity Score 1685

Agreed. This is devilishly funny. And cute to boot.

Prof's picture
Activity Score 1449

Quite really.

Kateter's picture
Activity Score 2029

I prefer these:

not quite the same, but similar and funnier.

Barbara Agatha G.'s picture
Barbara Agatha G.
Activity Score 70

So much could have been done here. I think the art direction was very plain.
i understand that hand-drawing is all "in" this year, but it doesn't support the idea strongly enough.
And, come on, the BRAND IS TOO SMALL!

philippertl's picture
Activity Score 656

Just boring ...

onestepahead's picture
Activity Score 97

the poor sugar cube was going away anyways... why the cruel cup cake had to kill him. sob sob sniff sniff...

RoodDood's picture
Activity Score 46